Article
Digital Marketing • November 19, 2019
...relationship-building experience. The Benefits of Omnichannel Marketing According to Worldpay, omnichannel shoppers spend 50-300 per cent more than traditional shoppers. This is thanks to the several benefits omnichannel marketing has...
Article
Customer Experience, CX • August 23, 2021
Kath Pay, Founder & CEO of Holistic Email Marketing, gives some top tips for using creativity in email. Getting attention in your customer’s inbox is harder than ever today, thanks...
Article
...advice on how to sidestep these issues, such as cultivating a pre-launch checklist and communicating across teams. View Laura’s presentation here. Human Driven Personalisation Doesn’t Scale Personalisation is key when...
Press Release
...HerVenture, to boost HerVenture’s visibility and conversion in the Nigerian app store, a key growth market for the app. Developed by the Cherie Blair Foundation for Women, HerVenture offers personalised,...
Article
Automation, Campaign Management • April 23, 2020
...Create a playbook to more easily reference in the future and identify all automation, efficiency, and personalisation opportunities. 3. Personalise emails with new COVID-19 buying patterns Personalisation has been one...
Article
Affiliate Marketing, Community Management • April 4, 2017
...the community and the market that we exist.” Maintaining Brand Identity Perhaps Nokia’s platform and influx of dedicated creators is setting an example for digital transformation projects the world over?...
Case Study
...fan engagement has resulted in 40 per cent plus in retention rates and up to three points of contact per match. This is great for the club as is provides...
Article
Digital Marketing, Recruitment • December 5, 2018
...use A/B testing. This involves creating two versions of a webpage to see which one performs better in order to determine the most effective landing pages, product pages, user subscription...
Article
• September 4, 2019...2018, the Consumer Markets Authority (CMA) started to investigate a super-complaint made by Citizens Advice into the same area: the penalty that you pay because you’re a ‘loyal customer’ –...
Press Release
...courses around the world as well as pay for access to the online course. It has been translated into Chinese, Turkish, Italian and Thai with other languages in process. Ridgeway...
