Press Release
...HerVenture, to boost HerVenture’s visibility and conversion in the Nigerian app store, a key growth market for the app. Developed by the Cherie Blair Foundation for Women, HerVenture offers personalised,...
Article
Automation, Campaign Management • April 23, 2020
...Create a playbook to more easily reference in the future and identify all automation, efficiency, and personalisation opportunities. 3. Personalise emails with new COVID-19 buying patterns Personalisation has been one...
Article
Affiliate Marketing, Community Management • April 4, 2017
...the community and the market that we exist.” Maintaining Brand Identity Perhaps Nokia’s platform and influx of dedicated creators is setting an example for digital transformation projects the world over?...
Case Study
Gamification, Sport
...fan engagement has resulted in 40 per cent plus in retention rates and up to three points of contact per match. This is great for the club as is provides...
Article
Digital Marketing, Recruitment • December 5, 2018
...use A/B testing. This involves creating two versions of a webpage to see which one performs better in order to determine the most effective landing pages, product pages, user subscription...
Article
• September 4, 2019
...2018, the Consumer Markets Authority (CMA) started to investigate a super-complaint made by Citizens Advice into the same area: the penalty that you pay because you’re a ‘loyal customer’ –...
Press Release
...courses around the world as well as pay for access to the online course. It has been translated into Chinese, Turkish, Italian and Thai with other languages in process. Ridgeway...
Article
Mobile • March 24, 2011
...the key – each individual feeling that they are at the centre of the experience wherever they may be. The degrees of personalisation will depend on input from person to...
Case Study
CRO, Digital Marketing
...and conversion rates and the responsive build saw a six-week ROI pay-back: 15 per cent improvement in page speed. 83 per cent increase in mobile revenue. 20 per cent reduction...
Article
UX • December 7, 2018
...in character and perform my role in the show. I ensure my area is show-ready at all times. Efficiency I perform my role efficiently, so guests get the most out...