Article
Digital Marketing, Email Marketing • April 1, 2019
...most popular ESPs now own about 63 per cent of the global email marketing market. Litmus predicts the share could grow to 66 per cent by the end of 2019...
Company
Transform your website, improve your digital marketing effectiveness and surpass your goals. We’re here to help commercially-focused companies who want to achieve more from their marketing spend. By combining skills...
Article
Conversion Optimisation, CRO • August 31, 2021
...online retail experienced 10 years’ growth in just a three-month period according to research by McKinsey. So, what else changed in this time period and what are the implications for...
Article
Digital Marketing • May 19, 2015
...users’ attention. Secondly, marketers need to capture the customer during the decision-making journey. With 39 per cent of product searches now starting on Amazon (compared with 11 per cent on...
Article
Analytics, Automation • June 14, 2017
...standards for digital media performance and benchmarks best practice for online ad trading. One particular section of JICWEBS is the Digital Trading Standards Group (DTSG). “Traditionally, every marketing plan would...
Article
Apps, Consumer Behaviour • July 24, 2020
...been harnessed by many businesses in order to perfect their experience and ensure regular engagement from users. Many of us are instinctively aware of the results of these techniques –...
Company
...help businesses transform their marketing mix and deliver exceptional growth. We pride ourselves on using the latest technologies and tools to extract meaningful insights to drive strategy and performance. Our...
Article
SEO, Social Media • May 2, 2014
...70 per cent of queries that come through Google are what we define as “long tail” searches, terms searched for less than 100 times per month. They are often unique...
Article
Business, Digital Marketing • March 21, 2012
...mobile services and experiences are far from perfect: 90 per cent of apps are deleted after 30 days and 38 per cent of people are not satisfied with their favourite...
Article
Customer Experience, CX • February 2, 2022
...positive impact on how their brand is perceived by end customers. Social responsibility is increasingly the basis for developing exceptional customer experiences that emotionally engage and activate end customers. This...
