Article
Customer Experience, Health • May 9, 2019
...personal data are needed to facilitate personalised care. Ultimately making healthcare more efficient and personal, by reducing the numbers of cases ending up in hospitalisation and giving doctors more time...
Article
Digital Marketing • September 29, 2015
...a great marketing campaign with a totally personalised offer if your data is based on surreptitiously gathered information. Why? Because your customer will walk away and, worse, tell all their...
Article
Business, Digital Marketing • March 12, 2019
...of care’. In simple terms, a paying client has a legal and moral right to expect a higher standard of work from you, an expert, than they would a non-expert....
Case Study
...inconvenience of retyping them every time they make a purchase. The results… – Eleven per cent decrease in bounce rate from the homepage – Twelve per cent increase in time...
Article
Digital Marketing, Health • June 11, 2020
...Yet, with remote contact there is a distinct lack of personal interaction, and the nuances that would normally occur in face-to-face environments, which encourage collaboration, go missed. Isolation can be...
Press Release
...post record business results. In the second quarter of 2021, Mapp increased new customer acquisition by 62 per cent compared to the same period last year. Additionally, subscription revenue has...
Article
Digital Marketing • January 22, 2019
...simplicity. Research by The Economist Intelligence Unit reveals that typically strategies fail to deliver 50 per cent of their promised gains because of the ‘strategic-performance gap’ – the inability to...
Article
B2B, Digital Marketing • October 8, 2018
...approach – little by little, persona by persona, iterative steps. It’s a gradual process and undeniably one of the most significant business performance improvements you should invest in right now....
Case Study
...YouView also offers pay-on-demand content. One of the key challenges in setting up this distribution was being to identify the initial set-up of the set-top boxes on Talk Talk, BT...
Article
Business • June 16, 2016
...In any networking interaction, the aim is to leave an impression of yourself as a person as well as a professional. Asking pertinent questions, listening, and following the other person’s...
