Case Study
Christie & Co
...period after the site improvements went live with the two weeks before: 70 per cent decrease in homepage load time 121 per cent increase in pageviews of the business search...
895 search results for "Pay Per Click"
Article
Digital Marketing • December 15, 2015
Figaro Digital November 2015 Marketing Conference Round-up Pt II
...eroding hard-won consumer trust. Ensure that you have a segmentation or persona strategy in place and spot trends in user behaviour where personalisation might enhance the digital experience. “At what...
Person
Moses Persaud
Article
• September 30, 2019Reaching the Indirect Customer: How to build Customer Relationships and Collect Intel in the Age of E-commerce Data Monopolies
...Amazon because of free shipping (70 per cent), price (65 per cent), and two-day or next-day shipping (60 per cent). This means that brands have a real opportunity to stand...
Article
Analytics, Behavioural Targeting • June 9, 2020
The Impact of COVID-19 on the Home and Garden Sectors
...of the biggest winners of this period – with their significant investment in advertising across all channels, including TV, paying dividends. Brand searches increased by 89 per cent year-on-year in...
Article
AI, Brand Management • September 29, 2017
Marketing Teams of The Future: AI, Digital Transformation And Recruitment
...marketing employer is – external branding, therefore, is really important”. An Emphasis On Personal Development Personal development has been essential in order to nurture strong people in the organisation who...
Article
Analytics, B2B • April 1, 2020
What Does the Data Tell Marketers to Do During the Coronavirus Crisis?
...business continuity and recovery. The same survey from Marketing Week found that: eighty-eight per cent of marketers predict an increase in consumers’ use of online services, eighty-six per cent of...
Article
It’s All About the Numbers: Key SaaS KPIs
...is calculated by combining the cost of sales and marketing for a period of time, and dividing that by the value generated through new customers acquired over that same period...
Article
CRO, Digital Marketing • July 2, 2018
Figaro Digital Marketing Summit Roundup 20 June (Part Two)
...Marketing Summer Conference, taking place on 12 July 2018 at The Royal College Of Physicians, Regents Park. Digital Performance – Keep It Simple, Stupid Chris Rowett, Performance Director, and Matt...
Article
Digital Marketing • January 17, 2020
Teamwork Makes the Dream Work: Why Marketing Strategy Goes Beyond the Marketing Team
...Looking to create engaging video content? Well, 85 per cent of consumers find user-generated content more influential than brand content. So now you need your audience to do the work...