Article
Content Marketing, Digital Marketing • March 15, 2021
...the thing — personalisation is more than remembering some data someone told you, and hoping they’ll be impressed with it. When used in a sensible and practical way, personalisation can...
Event
13 Feb, 2020
Our speakers will discuss some of the key topics relating to paid search, SEO, and display marketing. As well as engaging presentations, you will have the chance to network with...
Article
B2B • May 6, 2016
...graduates, perks like this are attractive precisely because they help employees achieve the desired work-life balance, rather than perpetuating the work-life divide. Companies like Netflix can afford to offer the...
Article
Affiliate Marketing • July 7, 2015
...this audience. On top of this, 37 per cent don’t know how to use data collected from online sales. In fact, just eight per cent of senior marketers have full...
Article
Security, Social Media • May 20, 2016
...workplaces at closer to 70 percent. Even the tabular representation was informative, however, with accuracy rates of just under 50 percent for homes and a surprisingly high 70 percent for...
Article
• October 9, 2019...launched to enable Kiwibank to get to know their customers better, truly personalise offers, and build lasting relationships. The result was 150K campaign entries and a staggering 75 per cent...
Article
AI, Brand Management • July 13, 2026
...(large language models). AI and data analytics have enabled hyper-targeted marketing and experiences by providing insights into consumer behaviour. Brands can now personalise their communications and predict trends with greater...
Case Study
...of inspiration and support to members previously only possible during in-person training sessions. Since launching in 2010, 12WBT has become a household name, with round-to-round signups growing by 5000 per...
Case Study
Content Marketing, Customer Experience
...a better deal. To address this, Sky enlisted the help of Yes&Pepper, an ideas agency, to create an effective solution for increasing loyalty among customers and reduce its churn rates....
Article
Conversion Optimisation, Digital Marketing • September 18, 2017
At a Google training session for Junior PPC executives, a question was asked about the relative importance of Profit, Return on Investment, and several other Key Performance Indicators such as...
