Article
Digital Marketing • November 21, 2016
...features, including personal pin recommendations, what’s currently trending and featured sponsored content from users’ favourite brands. Fake News Performs Better Than Real Stories on Facebook BuzzFeed News has run an...
Article
Social Media • July 19, 2013
...audience. I see brands spending 90 per cent of their time creating content and 10 per cent engaging with their fans and followers. It should be the other way around....
Article
Analytics, Brand Management • June 15, 2020
...to fear of alienating them or the perception that few will readily provide information. In reality, many people are willing to part with personal information if they understand that it...
Case Study
Challenge Kew Gardens launched their seasonal marketing push ‘Visit the world without leaving London’ aimed at encouraging audiences who did not visit Kew to shift their perception of Kew beyond...
Article
• September 22, 2016...measure all sorts of engagement metrics and importantly give weightings to each one to apply proper value attributions to each type of engagement. This allows you to start assessing influencers...
Case Study
...long term. The Challenge WorldFirst was undergoing a period of change. The business was grappling with rapid growth, staff changes across its developer teams, and the roll-out of an internal...
Article
Digital Marketing • August 25, 2015
...can only call ourselves experts if we can demonstrate our local knowledge. These are all things that help do that. “Facebook performs a similar task. We don’t just highlight the...
Article
Content Marketing, Digital Marketing • April 17, 2019
...a new and refreshingly approachable way, a surprising number of people were interested in bringing plants into their homes and offices for the first time. In fact, 50 per cent...
Event
13 Apr, 2017
The Figaro Digital B2B Marketing Roundtable event is a morning session dedicated to the issues facing businesses of all sizes as they seek more effective integration of digital channels into...
Article
Brand Management, Campaign Management • April 8, 2020
...this period – although they need to pay close attention to tone of voice and focus on values. GSK Senior Media Director for EMEA Jerry Daykin is an advocate of...
