Case Study
YouView
...YouView also offers pay-on-demand content. One of the key challenges in setting up this distribution was being to identify the initial set-up of the set-top boxes on Talk Talk, BT...
897 search results for "Pay Per Click"
Article
Business • June 16, 2016
7 Steps To Acing A Networking Event
...In any networking interaction, the aim is to leave an impression of yourself as a person as well as a professional. Asking pertinent questions, listening, and following the other person’s...
Article
Digital Marketing • November 21, 2016
The Figaro Digital Digest: 18th November 2016
...features, including personal pin recommendations, what’s currently trending and featured sponsored content from users’ favourite brands. Fake News Performs Better Than Real Stories on Facebook BuzzFeed News has run an...
Article
Social Media • July 19, 2013
Are You Listening?
...audience. I see brands spending 90 per cent of their time creating content and 10 per cent engaging with their fans and followers. It should be the other way around....
Article
Analytics, Brand Management • June 15, 2020
Tackling the Known Unknowns of Customer Data
...to fear of alienating them or the perception that few will readily provide information. In reality, many people are willing to part with personal information if they understand that it...
Case Study
Kew Gardens
Challenge Kew Gardens launched their seasonal marketing push ‘Visit the world without leaving London’ aimed at encouraging audiences who did not visit Kew to shift their perception of Kew beyond...
Article
• September 22, 201610 Point Plan: Influencer Marketing
...measure all sorts of engagement metrics and importantly give weightings to each one to apply proper value attributions to each type of engagement. This allows you to start assessing influencers...
Case Study
WorldFirst
...long term. The Challenge WorldFirst was undergoing a period of change. The business was grappling with rapid growth, staff changes across its developer teams, and the roll-out of an internal...
Article
Digital Marketing • August 25, 2015
In-depth: Joby Russell, CMO at Purplebricks.com
...can only call ourselves experts if we can demonstrate our local knowledge. These are all things that help do that. “Facebook performs a similar task. We don’t just highlight the...
Article
Content Marketing, Digital Marketing • April 17, 2019
Green Fingers: Marketing Gardening To A New Generation
...a new and refreshingly approachable way, a surprising number of people were interested in bringing plants into their homes and offices for the first time. In fact, 50 per cent...