Case Study
Digital Marketing, Email Marketing
...with a 33 per cent increase in click-through rate and a seven per cent decrease in website bounce rate. Finally, SmartFocus helped Peak Performance implement Smart Personalization Web, a web...
Case Study
Analytics, Behavioural Targeting
...in new business enquiries. For this reason, we focused on improving their AdWords campaign to increase its performance and improve its ROI. This included adding conversion tracking, reducing click spend...
Event
31 Oct, 2017
Want to learn the latest, most-effective email marketing techniques for your next campaign? Well, you could spend hours trawling evergreen guides, blog posts and even checking out news stories. But...
Case Study
...segments of customers based on their behaviors. After an analysis of the Netflights.com database, the following groups were identified: Engaged – Those who regularly open/click Netflights.com emails Active – Those...
Article
Business, Usability • March 13, 2012
...ability to highlight clicks on elements that weren’t clickable, again based on trends across a significant sample size. This list is not exhaustive; however, it gives a flavour of some...
Press Release
...and enhance their messaging,” says Kath Pay, Founder and CEO of Holistic Email Marketing and author of the report. “Some marketers have mastered the art and science of personalisation, using...
Article
Apps, Customer Experience • April 7, 2021
...and digital strategy, it’s basically a level playing field. To get a nice position on the high street with plenty of footfall, you usually have to pay over the odds....
Article
Optimisation, Search • November 6, 2020
...scrape that information more easily. Transcripts will act as page copy, which means that you’ll have the chance to rank for multiple queries. We also suggest that you pay special...
Article
Mobile Apps, UX • September 15, 2015
...anxiety around mobile banking/payments and if so how are you addressing those concerns? We’re not a proposition for everyone and we’re fine with that. The anxiety we’re seeing is around...
Article
Behavioural Targeting, Email Marketing • April 16, 2015
...having on the way consumers interact, and how can marketers adapt? Consumers want more delivery options, more payment options, more pick-up options, and they want it cheaper than they’ve wanted...
