Article
Email Marketing • July 31, 2017
...per cent of an email platform’s capabilities. But they’re paying for 100 per cent of that platform. Lack of education and training might be one explanation for this, but also,...
Article
Customer Experience, CX • January 10, 2022
Jaywing explains how you can optimise your brand AND drive performance. The worlds of brand and performance marketing, once considered separate, are now merging. One is considered people-focused and value-oriented,...
Article
Optimisation, Web build • March 12, 2018
...more and more international it’s becoming a bigger priority. You will pay more to store content on the delivery network, but it will give you some real performance improvements so...
Article
Data, Personalisation • January 23, 2020
...data According to Forrester, 57 per cent of customers will voluntarily give their data to companies for a personalised marketing experience. And, as Fast Company points out, personalisation only works...
Case Study
...The complimentary approaches of both partners resulted in minimal audience overlap. Click-Through Rate: In the same period, the CTR of Sociomantic campaigns equalled that of the existing performance display campaigns....
Press Release
...offers which were truly personalised and unique to them. The problem that most brands encounter though is that human-driven personalisation just doesn’t scale. That is, segmentation and personalisation designed and...
Article
Analytics, Data • March 23, 2021
...and there’s your conversion rate. Cost-per-click (CPC) If you’re investing a significant amount of money in your social media strategy, then it’s important to track your CPC. This tells you...
Article
Ecommerce, Usability • September 27, 2013
...site search quality metrics to make sure that search is improving over time. Things you want to know are average rank, click through rate, revenue generated per person that searches....
Article
Brand Management, Campaign Management • June 15, 2020
...This is where the power of performance marketing and robust digital tech become essential. If marketers shift budgets from traditional advertising to more flexible, performance-based marketing, like programmatic and performance...
Job
...These include: discounted gym membership, contributory pensions, healthcare, enhanced maternity pay, free fruits and pastries, yoga lessons, BBQs on the terrace in the summer and monthly massages. Key responsibilities...
