Article
Digital Marketing • September 19, 2016
...payment providers (PayPal, Visa, MasterCard etc.) and are working on how this feature would work. Watch this space. YouTube Community Becomes the Video Site’s New Network For some time,...
Article
Email Marketing • July 31, 2017
...per cent of an email platform’s capabilities. But they’re paying for 100 per cent of that platform. Lack of education and training might be one explanation for this, but also,...
Article
Digital Marketing • March 29, 2019
...bring the possibility of instant payments on its messaging platforms through blockchain technology. That means users can pay online through Messenger, WhatsApp and Instagram using Facebook’s proposed currency. So far,...
Event
19 Oct, 2017
The Figaro Digital Summit is your one-stop-shop for insight, inspiration and industry connections. A full-day of presentations, 1-2-1 meetings tailored to your business needs, roundtables based on your choice, and...
Article
Digital Marketing • October 31, 2019
...find out all the recent tricks and treats from the world of marketing below. The Latest Social News PayPal Drops out of Facebook’s Digital Currency, Libra Facebook’s new cryptocurrency, Libra,...
Article
Data, Digital Marketing • May 23, 2013
...car and using my iPhone app, I click the ‘car unlock’ button. It sends a message to the cloud, checks my details then sends a message back to the car’s...
Article
Content Marketing • March 1, 2016
...rank well. While content undoubtedly improves visibility in the search engines, ranking should be only one of the reasons that you create content. 6. Content presentation Paying attention to the...
Article
Analytics, Behavioural Targeting • June 11, 2021
...towards the completion of your desired action. For a lot of businesses, investing in CRO pays off quite well. For example, using CRO tools results in an average ROI of...
Article
Automation, Behavioural Targeting • October 2, 2020
...pay more attention to any messages that speak to them as individuals. Personalisation also pays off. Study after study demonstrate that personalised messages drive higher engagement and revenue than undifferentiated,...
Article
Behavioural Targeting, Content Management • May 25, 2015
...retargeting also poses some specific challenges. The key to successful retargeting, says Davina Dunlea at Chalk Social, lies in understanding that it’s grounded in relevance, not intrusiveness. Pay attention to...
