Press Release
...channel reporting, a belief that data to support cross-channel decision-making is broken, and a lack of certainty about owned data. Conducted by independent marketing agency QueryClick, the survey of 150...
Article
Analytics, Attribution Modelling • June 24, 2021
...over-simplistic last-click measurement approaches to saturation on key platforms like Google and Facebook. In their most recent survey, The Value of Attribution in UK Retail, QueryClick revisited some of these...
Article
Display Advertising, Internet • January 15, 2016
...What is PPC? PPC stands for pay-per-click and refers mostly to the Google AdWords advertising platform, where an advertiser sets a budget and pays the search engine when their ad...
Article
Content Management, Content Marketing • May 6, 2021
...journey and UX improvements. We all know how annoying it is to open a webpage on your mobile, and to try and click a link only to find that the...
Article
Analytics, Attribution Modelling • July 5, 2021
Chris Liversidge, CEO of QueryClick, explores the findings from their latest study, The Value of Attribution in UK Retail. In our 2019 survey report entitled Attribution: Digital Marketing’s Broken Promise...
Article
Automation, B2B • April 20, 2017
...in social news feeds, pay per click can often be seen as a quick-win when it comes to generating website traffic. But with keyword bidding costs varying greatly depending on...
Article
Attribution Modelling, Email Marketing • March 5, 2019
...as advisable as all the above is, it still bases success only on the click. As we’re about to discover, the click doesn’t tell the whole story. From The Mouth...
Article
Budgets, Consumer Behaviour • January 26, 2017
...first time: not just the message we want to tell, but how it’s put together, including things like correct grammar, spelling, and punctuation. You pay a lot more attention to...
Press Release
...work with payday loan lender, Uncle Buck. This isn’t the only time Absolute Digital Media have been recognised for their work with Uncle Buck – in fact, they have secured...
Article
Behavioural Targeting, Conversion Optimisation • October 2, 2017
...to advocating a brand to their friends or taking up a referral offer. We uncovered some surprising insights. Payday Countdown Many referral offers from brands are likely to include a...
