Case Study
Customer Experience, Digital Marketing
New mobile-responsive modular template delivers 500% increase in click-through rate for Future Publishing. Future Plc is an international publishing and media group, and a leading digital business. Founded in 1985...
Press Release
...achieved 58 per cent click to open rate. To nurture subscribers, Penguin Random House created a birthday email program, which achieved some fantastic results, with average click-to-open rates of 38...
Article
Analytics, Budgets • August 24, 2017
...answer. “We tend to advise looking at all available models initially, such as last click, position-based, first click, and data-driven. The most accurate attribution varies per client and industry” he...
Article
Behavioural Targeting, Content Marketing • November 29, 2017
...CRM data that a company has to further inform its own understanding of the customer’s needs. “If we are going to be brave enough to market to people not clicks,...
Article
Content Marketing, Design & Build • January 4, 2019
...users’ attention? Cutting Through The Noise In order to cut through the noise, content marketers must focus our attention on one thing and one thing only: what makes users click?...
Article
SEO • May 31, 2019
...encouraging a higher click-through rate and ultimately, better rankings. Improved Relevancy – Schema data allows a search engine to better understand the context of your content and list your site...
Article
• September 30, 2019...only takes a few moments. Simply follow these steps: Click the tab below timeline Click ‘create new annotation’ Select date of annotation and add comments Google Analytics Custom Alerts Google...
Article
Pay Per Click, SEO • June 5, 2013
iCrossing explain the benefits of rich snippets Some of the most commonly asked questions we receive from clients include the potential impact on click-through rate (CTR) from: Authors’ photos appearing...
Article
Search, SEO • January 29, 2019
...number of organic clicks being directed through Google. When comparing February 2018 and February 2016, Google has seen a 20 per cent decrease in organic clicks. In fact, according to...
Article
Social Media, Translation • October 8, 2020
...cost of posts to translating entire articles. According to a survey from Hubspot, accounts with more than 10,000 followers saw peak clicks per post when they posted 31-60 Facebook updates...
