Case Study
megabus
...Media, Paid Social, Organic Search, Creative Content and Copywriting to increase the revenue and profitability of the business. Paid Search account overhaul: First stop, Red Hot Penny took over their...
686 search results for "Paid Search"
Case Study
Glenigan B2B Audience Targeting
...with their target audience and improve the performance of their paid search campaigns. Solution Our first move was to make sure that paid search activity was connecting with quality users....
Article
Conversion Optimisation, CRO • April 29, 2020
Three Innovative PPC Approaches to Trial Post-COVID-19
...the organic search terms which are receiving the most impressions. Add the search terms as exact match keywords to a paid search campaign and you’re done. Thanks to Search Console,...
Article
Analytics, Behavioural Targeting • June 9, 2020
The Impact of COVID-19 on the Home and Garden Sectors
...Trends data.” Whilst fulfillment and delivery comes with its own problems, our Head of Paid Search, Sean Healy, discusses the opportunity for retailers to invest in paid search to capture...
Article
Business, Design & Build • October 10, 2011
Integrate to Accumulate
...learning from (slower) mistakes that may be made when selecting keywords for natural search. By integrating your paid and organic search, you can perform gap analysis to identify important opportunities...
Article
Conversion Optimisation, CRO • June 13, 2017
What Are We Looking For? Search Seminar Takeaways
...Dynamic Search Ads, to audience targeting and enhancing your data understanding. We take a look at the day’s key takeaways. Paid Search, Paid Social and Video Within The Customer Lifecycle...
Event
08 Jun, 2017
Search Marketing Seminar 8 June 2017
As the consumer journey becomes ever more complex and conversion paths are stretched, it is imperative that marketers maximise the synergy of Paid Search and Paid Social. During this session,...
Case Study
Lipsy
...its own. Organic search ranking improvements and paid search channels combined have helped Lipsy take up more result real estate across all devices, and significantly increase their top-level revenue.” ...
Case Study
Digital Marketing, Display Advertising
Boux Avenue
...boost its offering across paid search, display retargeting and paid social. Opportunities to scale generics cost effectively are limited, so one option, of reinvesting the generic budget in other channels...
Article
Search, SEO • January 29, 2019
What Is Position Zero And Why Should You Care?
...search results are being pushed further down the page. First, there was paid search – and we all know just how well paid and organic search campaigns can work in...