Article
Digital Marketing • September 29, 2017
...highlight paid for results in highlighted boxes however in recent times the results look very much like non-paid for listings, apart from the small text box containing the abbreviation ‘Ad’”...
Article
Digital Marketing • June 8, 2020
...no longer working as an extension of the team. We prefer, to a certain extent, to forget that we need to get paid. What does this mean? It means doing...
Article
Customer Experience, CX • May 17, 2021
...is key to removing the friction from the consumer experience and ensuring they are able to share information about their interests, hopes, and aspirations. This is exactly what Forrester Research...
Article
Native Advertising • July 18, 2017
...of ‘eye-rolling’ emojis under a paid post, except perhaps a whopping fine. Your Customers Are Intelligent. Treat Them As Such. If your influencer strategy has so far been your attempts...
Event
15 Oct, 2026
...Content Marketing, Paid Social, Data, Performance Marketing, Web Build, eCommerce, and more. The Autumn Summit is a great day out for marketers looking for solutions to their digital projects and...
Person
...side, Sophie has supported brands to navigate the changing world of paid advertising across several industries including retail, charity, finance, attractions and tourism. As well as leading the strategic direction...
Article
Behavioural Targeting, Brand Management • June 10, 2020
Mention Me explains why putting your existing customers ahead of paid digital marketing channels will drive sales and business growth after coronavirus. The marketing landscape is dramatically different to six...
Case Study
Digital Marketing, Educational & Vocational
...and cost efficiency. Strategy Curated Digital implemented a targeted LinkedIn paid media strategy, optimised audience segmentation, and developed high-performing ad creatives to maximise lead generation at a lower cost. Execution...
Article
CMS, Content Management • January 15, 2020
...search. Keyword research Keyword research is the backbone of SEO and seasonal campaigns are no exception. Seasonal keywords will naturally have longer tails, making it cheaper to bid on and...
Person
As the Head of Paid Media at Hallam, Jack leads an award-winning team delivering results across various networks, including Google Ads, Facebook and LinkedIn as well as Programmatic (Display, Video,...
