Case Study
AO.com
...incredible opportunity for AO.com to save 20 per cent of its paid search spend. Strategy Genie Goals made this work through the Genie Shopping Network (GSN), which powers the comparison-shopping...
689 search results for "Paid Search"
Person
David Wilkinson
...house role, David specialises in eCommerce and Retail. He has a passion for all things tech and data related and has helped many businesses achieve their goals through paid search....
Person
Matt Holmes
Matt Holmes is Head of Digital Marketing for Thomas Cook Group Airline. Formerly Head of Paid Search at Emirates, he specialises in guiding international, multi-lingual brands through times of digital...
Person
Ed Destrem
Ed is currently Head of PPC at Artefact UK, working at the company since 2014. Ed has over 16 years’ experience working in the world of paid search and has...
Article
Analytics, Attribution Modelling • July 5, 2021
Eighty Per Cent of Retail Marketers Worry about Bias in AdTech Channel Reporting
...of activity can be cannibalistic in the same way that it is with brand and Paid Search spend. How much of the issue centres on the lack of effective measurement...
Person
Henry Barshevsky
Henry got into digital marketing in 2005 by creating the first search-marketing agency in the Baltic States. During those 12 years, his key experience has been in Paid Search, Analytics,...
Case Study
Design & Build, Digital Marketing
Digital Strategy for PAYG SIM Card Distribution and Activation
...and social media platforms, were fundamental in driving qualified traffic to the newly optimised website. Paid search was used to harvest the interested generated, acting as a signpost to deliver...
Article
Digital Marketing, Transport • March 15, 2019
Thomas Cook Airlines: Automation And The Future Of Travel Marketing
Matt Holmes is Head of Digital Marketing for Thomas Cook Group Airline. Formerly Head of Paid Search at Emirates, he specialises in guiding international, multi-lingual brands through times of digital...
Article
Attribution Modelling, Behavioural Targeting • July 19, 2021
Over 60 Per Cent of Retail Marketers Think Data to Support Cross-channel Decision-making is Broken
...At QueryClick, we found in a study of a retail customer operating multi-nationally that re-allocating wasted paid search spend on upper funnel activity – powered by effective programmatic and display...
Company
Genie Goals
Genie Goals deliver relentless growth to retailers through first-in-class digital marketing. They bring a team of retail-savvy, multilingual professionals and a methodology proven to drive award-winning results. They offer paid...