Event
28 Mar, 2017
...on the experiences of those shaping digital marketing within the industry, uncover insights and tactics to: Create a marketing strategy that gives your brand an edge in this increasingly competitive...
Press Release
...data-first approach based on a Customer Data Platform (CDP) provides a unified customer view, fuelling both analytics and cross-channel marketing. Mapp’s customers benefit from AI-generated insights, like forecasting models to...
Article
Video • October 12, 2015
Martin Greenbank, Head of Advertising Research & Development at Channel 4, is among the speakers at the Figaro Digital Marketing Conference on 26 November 2015. He talks to Figaro Digital...
Press Release
The new updates further enhance omnichannel execution, agility, and personalisation while helping marketers to prioritise actions that will drive the most effective business outcomes. In March 2020, world-leading omnichannel customer...
Press Release
...effectively gain cross-channel customer insights from data, which in turn enable highly personalised marketing activities. Mapp’s customers benefit from customised and self-optimising cross-channel campaigns based on AI-powered predictive models. Automated...
Job
...on-site and off-site search engine optimization Developing new content ideas and implementing these on-site Using online marketing tools such as Moz and SearchMetrics and working within the marketing budget Creating...
Event
01 Jan, 2017 - 31 Dec, 2017
...Seminar 22 Programmatic Marketing Seminar July 20 Digital Marketing Conference 27 Video Marketing Seminar August 3 Email Marketing & CRM Seminar 10 Retailer Spotlight: Digital Marketing Roundtable 15 Paid Search...
Article
Budgets, Campaign Management • February 10, 2021
...marketing, and some of the key aspects that need your attention. Firstly, what is inbound marketing? Inbound marketing was first introduced in 2005 after standard outbound strategies were failing to...
Article
AI, Digital Marketing • December 17, 2021
...as an enabler when it comes to liberating us as marketers, especially using artificial intelligence for email marketing. Think about it, there will still be many marketing departments using manually...
Event
25 Oct, 2018
...media and multichannel marketing, influencer marketing, UX, geo-location, video and more. What’s in it for you? As well as a full day of presentations in the seminar theatre, this is...
