Article
Digital Marketing, Email Marketing • January 15, 2019
...marketing strategy is that guidance. So think strategy, not tactics when choosing your email marketing technology. Otherwise, you’re just wandering from pillar to post and wondering why your goals continue...
Press Release
Selligent Marketing Cloud, a B2C Marketing Automation platform, today announced Auto Trader as a client. Auto Trader is the UK and Ireland’s largest digital automotive marketplace, and sits at the...
Article
Content Marketing, Digital Marketing • June 2, 2015
...to market and launch new products. What’s changed? Well, the multiplication of marketing channels available, the sheer amount of data and insight available, the speed of change, the tracking and...
Article
Financial • September 11, 2018
...and some of the key learnings from both their traditional and digital marketing efforts. With a marketing strategy heavily focused on TV, they soon realised that you have to approach...
Press Release
Studio.co.uk, one of the largest multi-channel retail businesses in the UK, has appointed data-powered integrated data agency, Jaywing, as its Marketing Measurement and Effectiveness partner. The value retailer, which serves...
Article
Digital Marketing, Digital PR • January 31, 2017
...For Red Hot Penny 2017 our focus is to integrate the different marketing channels more closely through data. We run many siloed campaigns but we need to do more cross-channel...
Press Release
Global, digital fashion giant selects Emarsys AI-optimised personalisation platform to transform CRM and deliver a unique brand experience across multichannel marketing campaigns. Emarsys, the largest independent marketing platform company in...
Case Study
Design & Build, Digital Marketing
Marks & Spencer Group (M&S) is a major multinational retailer, specialising in selling clothing, homeware and luxury food products. Founded in 1884, M&S has been a stalwart presence on UK...
Article
Attribution Modelling • April 4, 2019
...which channel gets the credit for the sale? What Is ‘Marketing Attribution’? Marketing attribution is the process of deciding how much of any one sale is counted towards each marketing...
Event
13 Apr, 2017
The Figaro Digital B2B Marketing Roundtable event is a morning session dedicated to the issues facing businesses of all sizes as they seek more effective integration of digital channels into...
