Article
Attribution Modelling, Email Marketing • March 5, 2019
...The Goods As seen in the chart below from Econsultancy’s Email Marketing Census 2018, email marketing delivers the highest ROI and has done for years, even though email marketing generally...
Article
Digital Marketing, Technology/Software • June 16, 2020
Sam Counterman, Director of Marketing, Northern Europe & Global Digital Lead at Selligent Marketing Cloud, explains why collaboration between marketers and IT can achieve better results. It’s no secret that...
Article
Video • March 15, 2016
...based on an individual viewer’s onsite activity. Account-based marketing Account-based marketing (ABM) is a practice and structure that moves marketers from marketing to a vertical or demographic in broad strokes,...
Article
Customer Experience, CX • October 20, 2020
Why CX email marketing matters The old models of customer communications through marketing are evolving to meet the needs and expectations of newly empowered customers. Email marketing was once a...
Event
23 Apr, 2020
Our Digital Marketing Summit is a full day event with 1-2-1 meetings for discussing your business requirements and presentations by expert speakers, meaning your day out of the office won’t...
Article
Attribution Modelling, Campaign Management • January 11, 2021
Connecting marketing activity with marketing outcomes has always been high on the marketer’s agenda. But, in a world of increasing marketing complexity, sophisticated customer journeys, and increasing pressure to justify...
Article
Behavioural Targeting, Consumer Behaviour • December 16, 2021
...to new channel integration trends, rapidly fix their shortcomings, and transform their online services to something more durable. Those who want to see long-term success must assess their omnichannel capabilities...
Article
Behavioural Targeting, Campaign Management • July 19, 2021
Gemma Kane, Group Marketing Manager at Reflect Digital, explains why and how you should be gearing up for Christmas marketing now. Q4 is just around the corner, a quarter so...
Press Release
...optimisations that improve efficiency across marketing analytics, customer intelligence, and cross-channel marketing. Special emphasis has been placed on improving the ease of mobile marketing, while creating better links between the...
Article
Attribution Modelling, Behavioural Targeting • July 19, 2021
...on the importance of multi-channel attribution – as well as additional insight on: Ensuring effective spend and assessing ROI. Challenges around assessing offline media and digital media spend. The effectiveness...
