Press Release
Global B2C marketing automation company Selligent Marketing Cloud today announced that Niki Hall has joined as Chief Marketing Officer (CMO), leading the company’s global go-to-market strategy, including demand generation, product,...
Article
Digital Marketing, Usability • November 22, 2017
...marketing teams can effectively utilise UX processes, and how to build a seamlessly collaborative atmosphere to maximise your marketing output. Big Challenges Facing John Lewis John Lewis is a brand...
Article
Behavioural Targeting, Consumer Behaviour • March 18, 2021
Richard Robinson, General Manager at LeadFamly UK, explains how gamification in marketing can help businesses get, keep, and grow customers. Marketing today is difficult. We are faced with ever changing...
Article
Household Goods, Retail • March 16, 2015
Helen Normoyle is Chief Marketing Officer at DFS where her responsibilities include brand building, marketing, insight and communications. Before that she was Director of Marketing and Audiences at the BBC....
Article
Campaign Management, Content Management • July 29, 2020
Inspiring Interns give some top tips for content marketing. In the last few years, content marketing has become one of the main strategies within business marketing campaigns. Whether you’re looking...
Article
Digital Marketing • January 18, 2018
...Marketing by Jay Conrad Levinson Guerrilla Marketing by Jay Conrad Levinson is a classic marketing book which has been a favourite among small businesses since its release in 1983. The...
Article
Analytics, Automation • May 9, 2017
...First-person marketing enables companies to speak directly to the consumer, building a more direct relationship and tailoring the experience they offer. Adestra’s Head of Digital Marketing and Partnerships, Liz Smith,...
Event
17 Apr, 2024
Join us for a jam-packed day of 1-2-1 meetings, workshops, networking, and presentations from expert speakers on AI, SEO, Video, PPC, Email Marketing, CRM, CRO, Content Marketing, Paid Social, Data,...
Article
AI, Brand Management • January 30, 2018
...looked into referral marketing and shared Nielson research which showed that referral as a channel is much more trusted than other channels, with traditional channels being in decline and no...
Article
Digital Marketing, Leisure • September 13, 2016
...the multi-award winning show will remain on free-to-air television. The first GBBO programming planned to broadcast on Channel 4 will be a celebrity version of the show in 2017, in...
