Article
Budgets, Content Management • June 21, 2021
...then test the results. Plan for multiple pieces of video content marketing, in multiple versions. Some won’t work, and that’s something you should embrace. The ones that do will be...
Case Study
Digital Marketing, Email Marketing
...a loyal customer base, Peak Performance was ready to implement a digital customer marketing strategy. To complement this new digital marketing strategy and its highly successful chain of high street...
Case Study
Automation, Content Management
...and marketing team. They account 35 per cent of their conversion rate increase to their sales and marketing collaboration. Email marketing After Telecity expressed frustration having to work with Eloqua...
Press Release
Selligent Marketing Cloud, the B2C marketing automation company, has announced Future plc as a client. Future is a global multi-platform media company, creating over 200 print publications, apps, websites and...
Article
• August 8, 2014...One brand I’m really fond of, although they could be delivering a few more audience numbers, is Channel 4. The Channel 4 brand and product are really consistent with one...
Article
Analytics, Behavioural Targeting • July 8, 2020
...to segment customers into cross-channel profiles, and by using correspondingly granular marketing across websites and other communications channels, marketers will be far more likely to increase their conversion rates. Brands...
Event
02 Jul, 2015
Our team of affiliate marketing experts discuss strategy, metrics and effective partnerships. ...
Article
Customer Experience • July 5, 2016
...at Red Hot Penny Putting the customer journey at the heart of your marketing plan is everything! You can’t dominate in just one channel and expect to be successful. These...
Article
Digital Marketing • January 17, 2020
Kobalt Music Group is an independent rights management and publishing company. Marketing Director Gareth Mellor discusses the importance of interdepartmental collaboration in building a successful marketing strategy. As marketing and...
Article
• July 29, 2015Az Ahmed, Marketing Expert at SmartFocus Az Ahmed, Marketing Expert at SmartFocus, says real-time marketing is essential to providing relevant experiences and content. He provides five reasons why marketers should...
