Affiliate Marketing Seminar 2 July 2015

Consumers are more connected than ever before, but the solutions marketers are using to reach them are increasingly disconnected. The rapid growth of digital marketing technologies and the volumes of data generated are making the industry too complex for marketers. As a result the data generated is not being used effectively to derive insight to make business decisions. With many marketers complaining that they spend too much time managing complex technology ecosystems, Aftab will explore the challenges digital marketers are facing, emerging trends and the need for better use of data across the landscape.

Global ecommerce spending continues to rise year-on-year, and as a result a growing number of UK advertisers are moving away from third-party affiliate marketing platforms in favour of building their own resources in-house. Paul will explain how marketers can take control of their online performance marketing by gaining a complete multichannel picture of the consumer journey. He’ll build a case for both approaches whilst exploring whether there’s a third way that combines the two.

With advertisers contemplating the value of reward-based activity, price comparison sites focusing on direct partnerships and companies taking their search campaigns in-house, the affiliate industry has important choices to make about where its future lies in terms of identity and growth. Brands want to increase their reach across a wide range of publishers who drive meaningful traffic across the purchasing journey, including the longer tail of the affiliate channel. So, how can networks facilitate these changes and help brands to develop sustainable affiliate programmes? And how do we expect the landscape of our affiliate channel to evolve? Helen will give an honest and transparent overview of how affiliate marketing should work now and in the future.

Mobile has fundamentally changed the way people interact with each other and transformed how brands connect with consumers. It has also changed the way people perceive performance marketing. Mobile is an important part of the marketing mix. Chantal will briefly explore the opportunities within the mobile landscape and other opportunities within affiliate marketing

Please note that places for each seminar are limited. If you have any questions regarding the event please call 0207 870 3380.