Article
CMS, Personalisation • September 23, 2025
...the easier part. The real challenges emerge afterwards: Content everywhere, but impact unclear: Teams push content to multiple channels but don’t measure performance rigorously. Fear of complexity: There’s hesitation to...
Case Study
...created opportunities for engagement a further piece of content was created, showcasing some of Scribbler’s top X-rated Valentine’s Day cards. As a shareable piece of content published on YouTube on...
Case Study
...a dynamic community forum where users are able to upload various types of media into 3 different dynamic content streams, a mood functionality slider which allowed users to pick content...
Article
• October 16, 2019...process of substituting words from one language to another in a piece of written content Localisation is the more specialised process of adapting your content so it suits the needs...
Article
...thing. Later, they can ask the consumer for their opinion, and bring them back into the marketing lifecycle. Essentially, a marketing system and an IT system cannot be separate, and...
Article
Customer Experience, Digital Marketing • July 13, 2018
For years now, an efficient and engaging blog has been a great marketing tool for small businesses. Not only can a good blog help improve your SEO and increase web...
Company
We believe content can change the way audiences feel about your brand and inspire them to take action. At Made by Sonder, we create content experiences that don’t just look...
Article
Brand Management, Consumer Behaviour • November 22, 2016
...Would you advise marketing teams to prioritise staff who can create in-house original content? AW: Absolutely. Forget about selling your brand, begin with engaging the customer. To do that you...
Article
Digital Marketing • February 8, 2017
...disable ad blockers before they can access their content. As a marketing strategy, however, this approach alone is pretty poor. Compelling web users to view your adverts will certainly get...
Case Study
...pieces of on-site content have at least 1 link pointing to it. 48 piece of the content were created by third parties such as journalists and bloggers, and 11 were...
