Case Study
Content Management, Social Media
...expanding their content onto new, dynamic platforms which mirror the company’s pioneering foundations, while keeping all content appropriate and true to the brand. One of the primary goals was to...
Article
Consumer Behaviour, Customer Experience • March 1, 2017
...before watching video content, a move which is being celebrated by channel subscribers, creators and, perhaps surprisingly, marketers alike. Online video strategy has crept up the list of marketer’s priorities...
Article
Content Management, Digital Marketing • April 19, 2016
Kevin Cochrane, Chief Marketing Officer at Jahia Solutions Group, tracks the history of CMS and explains why the future lies in personalised, trusted digital experiences “Consumers became scared,” says Cochrane....
Article
Customer Experience, Data • August 10, 2018
...the use of original content and Twitter allows consumers to interact directly with brands. Organic content created by users is far more valuable than a paid adverts. It is for...
Case Study
...typically quieter periods. The Strategy Following a technical audit of the website and a refresh of its main landing pages, we implemented a content strategy that was designed to attract...
Article
Digital Marketing • May 19, 2015
...to Drive Successful Marketing Campaigns Mary Neville, Marketing Operations Business Development Director at Teradata Marketing Applications Mary Neville kicked off the day by explaining why optimisation is grounded in successful...
Article
Content Management, Conversion Optimisation • February 27, 2020
...be. Marketers should generally move away from keyword-based content and move towards query-based content, which is essentially answering questions with your content rather than thinking how to shoehorn a keyword...
Case Study
Brand Management, Content Management
...media portal and digital branding, securing a 40 per cent year-on-year increase in average page dwell time on mobile. 250 journalists now publish content from the field whilst embedded within...
Article
• November 19, 2019...make sure your content is effective using data. He recommended that brands identify the purpose of every piece of content they publish, ensure that all content is organised, and delete...
Article
Content Management, Content Marketing • June 20, 2017
...at the Figaro Digital Marketing Conference on 20 July. Join us and 500 of your digital marketing peers for a day packed with the latest marketing insight and innovation. Click...
