Event
13 Sep, 2018
From research and consideration through to the booking process and online reviews, the way consumers interact with brands in this sector is changing. At the Travel & Leisure: Digital Marketing...
Article
Digital Marketing • August 22, 2014
...• Head of Digital Marketing Transformation at the BBC. Launched the Digital Marketing Lab and worked on improving the BBC’s social media marketing capabilities. • Moved into BBC Television, working...
Article
• November 6, 2019...you can read it here. The 7Cs Framework: How to Reassess and Challenge Holistic Marketing Performance David Angus, Strategy Director at Curated, showed how old school marketing theory can still...
Article
Brand Management, Clothing • December 23, 2016
...Wigmore Street, London. The company continues to use models in its display marketing – but its latest campaign is being released across all channels. Debenhams marketing director, Richard Cristofoli says,...
Event
01 Jan, 2026 - 31 Dec, 2026
...Luxury, Retail & Ecommerce: Digital Marketing Spotlight 17. B2B, Financial and Professional Services: Digital Marketing Spotlight 24. Travel & Leisure: Digital Marketing Spotlight October 15. Autumn Digital Marketing Summit November...
Article
• November 8, 2019...other newer marketing channels, such as Instagram Stories, may not be immune from privacy concerns – especially if consumers assume that similar issues arise. So, what does this growing mistrust...
Article
Analytics, B2B • October 19, 2020
...to go. It’s a really interesting time to be discussing customer lead generation, because things are changing quickly, especially in B2B marketing. The traditional formula for lead generation activities, where...
Article
Attribution Modelling • April 4, 2019
...which channel gets the credit for the sale? What Is ‘Marketing Attribution’? Marketing attribution is the process of deciding how much of any one sale is counted towards each marketing...
Article
AI, Automation • March 29, 2017
...will have “a greater impact on marketing and communications than social media ever had”. The vast majority of them (68 per cent) are integrating AI into their marketing plans and...
Article
Digital Marketing, Recruitment • December 5, 2018
Digital marketing has drastically changed over the years. There are various jobs in digital marketing which simply didn’t exist a decade ago, with many of them being absolutely essential to...
