13 Sep, 2018

Travel & Leisure: Digital Marketing Spotlight 13 September 2018

Event Details

The Hospital Club. Covent Garden

From research and consideration through to the booking process and online reviews, the way consumers interact with brands in this sector is changing.

At the Travel & Leisure: Digital Marketing Spotlight our expert speakers will each share practical insight on a specific challenge facing the travel & leisure industry, before the group split off into a rotation of interactive roundtable discussions.  Roundtables will be facilitated by our speakers, but the emphasis is on making this an interactive discussion that allows for valuable experience sharing and benchmarking.

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

The agenda will be updated as further speakers are added.

If you have any questions regarding the event please call 0207 870 3380 or email  Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

9:00 - 9:30

Registration, Coffee, Pastries And Networking

9:30 - 9:45

Beyond Collated UGC To Curated UGC - Using Customer Content In 3 Ways That Worked For Us

With a community of pet lovers worldwide,TrustedHousesitters was sitting on a goldmine of content and not using it enough within acquisition marketing. Jess will discuss three ways TrustedHousesitters used member content to drive social proof, articles for SEO, and even to fuel a successful global PR and link building campaign. With hundreds of thousands of registered users, curation is the key to our success.

9:45 - 10:00

Does Brand Loyalty Matter?

According to Harvard Business Review, “fully connected customers” and are over 50 percent more valuable, on average, than the highly satisfied customer. How should travel brands think about customer loyalty to drive profitability?

10:00 - 10:15

How To Create A Winning Video Marketing Strategy

Video is the most effective way to meet your marketing objectives from raising awareness to increasing engagement and sales. But how do you harness the emotional power of video storytelling to meet your goals? Join us for an interactive talk from one of the UK’s leading video strategy experts, who will provide practical steps for marketing professionals in Leisure and Hospitality looking to deliver better results with video content. Discover how to develop your own brand story that engages your audience emotionally and gets results.

10:15 - 10:30

Save Your Offers And Enhance Your Value
Matt Tilling

Senior Digital Analyst & UX Lead


Is there an over-reliance on promotional incentives to encourage conversions within the Travel, Leisure & Tourism landscape? Do we really need to discount? Join us for a quick session where we will be looking at Consumer Behaviours and Psychological Techniques around achieving great results without such heavy reliance on promotions. We will feature examples on ‘Fear Appeals’ to ‘Delight Techniques’, looking at loss aversion and going above and beyond to entice consumers to make that desired action.

10:30 - 10:45

Stop Wasting Time: Getting The Most Out Of You, Your Team And Your Tools

With the proliferation of tools covering many aspects of digital marketing, how can you cut through the noise and make sure you are solving business challenges quickly, efficiently and using the right blend of tools? Simon Haven will explain the processes that have helped KMP Digitata’s clients achieve amazing results quickly, using and integrating widely available marketing tools.


Refreshment Break

11:00 - 12:30

Interactive Roundtables

12:30 - 13:30

Light Lunch And Networking