Article
Digital Marketing, SEO • July 19, 2012
Ben Austin, Managing Director at Absolute Digital Media, explains the impact of new keyword technology on content creation. With keyword technology at the height of sophistication, content creation for search...
Event
09 Feb, 2017
Want to learn the latest, most-effective email marketing techniques for your next campaign? Well, you could spend hours trawling evergreen guides, blog posts and even checking out news stories. But...
Event
28 Mar, 2017
...on the experiences of those shaping digital marketing within the industry, uncover insights and tactics to: Create a marketing strategy that gives your brand an edge in this increasingly competitive...
Article
Digital Marketing, Ecommerce • March 8, 2023
The looming global recession will undoubtedly hit marketing teams and their budgets. Indeed, we are already seeing signs of increased pressure on CMOs to prove ROI. According to new data...
Article
AI, Analytics • February 4, 2020
...presentation here. Marketing That Matters The marketing industry is under pressure from multiple different angles: we’re swamped with data, distracted by technology, overwhelmed by predictions, and we’re searching for a...
Article
AI, Automation • June 16, 2020
...customers something they’re interested in. Use interaction context and customer profiles to personalise your banners and blocks of content. Personalise content based on interaction context, as well as the customer...
Article
• October 23, 2019...forecasts which are much more accurate than speculative. Affiliate Marketing & Influencers Alongside traditional content and incentive-based affiliates, influencers – and influencer marketing – have grown in popularity as a...
Case Study
Digital Marketing, Email Marketing
...a digital marketing solution that could meet the needs of their growing business and offer solid email marketing, transactional email, and marketing automation features. Lindsay Clark, Marketing Manager at Great...
Article
Digital Marketing • May 24, 2013
...Fisher, Operations Director, Latitude Digital Marketing As a digital marketing agency, data has always played a significant part in how we at Latitude analyse and optimise online campaigns. So what’s...
Article
CRM, Digital Marketing • August 8, 2017
...email marketing. As the event got underway, we kept our ears pricked for the latest tips and most vital takeaways – find our roundup of the key points below. Illuminating...
