Article
Analytics, Consumer Behaviour • November 8, 2016
Looking for a top marketing tip to boost product sales? Look no further: you should rename said product to anything that starts with a “J”. Why? Because “J” is the...
Article
Data, Digital Marketing • January 15, 2019
...in order to route traffic efficiently. Without that you couldn’t even get content that you want, let alone marketing content. We are able to gather our IP targeting data without...
Article
Digital Marketing • July 15, 2014
In-depth interviews and quickfire Q&As with some of the speakers at the Figaro Digital Marketing Conference, which took place on 17 July 2014 Keynotes Mark Beckwith, Head of Database Marketing...
Article
Digital Marketing • January 30, 2017
As January draws to a close and we look to the year ahead, we asked our expert partners to name their “New Year’s Marketing Resolutions”, to find out what marketers...
Article
Automation, Conversion Optimisation • June 3, 2021
...are popular and what content people are engaging with. You can use these insights to improve your company’s marketing, with better targeting of leads and more relevant content. Further down...
Press Release
...recommends similar content they may be interested in viewing. Leveraging AI-powered content analytics, keywords in previously viewed text are rated and compared to keywords within the company’s larger content catalog....
Article
Content Management, Content Marketing • April 9, 2020
...connect with your core consumer. Let content take centre stage We’ve always been a brand that likes to create a lot of varied and rich content for our customers. This...
Case Study
Behavioural Targeting, Brand Management
...the time spent on the site as well as engagement levels with content, and develop rapport with the brand while generating shares and earning links organically. The content would also...
Article
Behavioural Targeting, Brand Management • December 6, 2016
Moz Dee, co-founder and director of Contented Digital Media, talks to Figaro Digital about the unstoppable charge of live content, and how brands might be preparing themselves for this next...
Article
Link Building, SEO • November 7, 2018
...include Google AdWords Keyword Planner, Google Trends, SEMrush, and Moz Keyword Explorer. Duplicate Content Google doesn’t like seeing copied or plagiarised content online. The algorithms it uses means that any...
