Article
Digital Marketing • March 2, 2021
...to enjoy the content that they’re watching, and so, if there is a video that users are consistently viewing that content, engaging with it all the way through, they’re re-sharing...
Article
Behavioural Targeting, Brand Management • January 11, 2021
Jag Panesar, Founder and Director at Xpand, explains what user-generated content is, and why it should be a key feature of your digital marketing strategy in 2021. Social media activity...
Article
Digital Marketing, SEO • July 16, 2019
...Twitch, the market is full of competition. In order to make sure your video content is ranking, you need to know the ins and outs of video content marketing SEO....
Article
Digital Marketing, Mobile • May 14, 2019
...your desired state of mind: “I-want-to-buy”. Get Content with Content Once you’ve pinpointed which niche you fit in, it’s time to create well-optimised content. By creating content around appropriate keyword...
Case Study
Brief Aiming to drive brand awareness and achieve higher search engine rankings, bcalm tasked Artios to undertake a data-driven content marketing campaign. This would ultimately lead to relevant, newsworthy content...
Article
Content Marketing, Search • May 30, 2016
...is now merging with PR and content marketing, and the public relations industry’s ‘Barcelona Principles’ are more pertinent than ever. Factors such as the effect on the business, measuring outcomes...
Case Study
Webtrends explain how the Met Office uses its analytics platform to enhance visitor experience across web, mobile and social channels The Met Office optimises its content marketing strategy and provides...
Article
Content Management, Content Marketing • December 12, 2014
...it’s really starting to lose its effect. Content marketing has been done to death by SEOs who became writers overnight and approached their content strategy without much thought, leaving the...
Job
...the marketing budget Creating insightful reports and PowerPoint presentations on our activity for clients Sourcing relevant content/advertising/media partnerships Performing usability and landing page analysis Performing on-site and off-site search engine...
Article
Digital Marketing, Email Marketing • January 15, 2019
...marketing strategy is that guidance. So think strategy, not tactics when choosing your email marketing technology. Otherwise, you’re just wandering from pillar to post and wondering why your goals continue...
