Article
• October 15, 2019...that rely on reacting to customer interactions. It makes it difficult to inform their marketing efforts with real-time, data-driven predictions of customers’ purchasing behaviours. This leads to customers receiving marketing...
Article
AI, Digital Marketing • December 17, 2021
...as an enabler when it comes to liberating us as marketers, especially using artificial intelligence for email marketing. Think about it, there will still be many marketing departments using manually...
Press Release
Global B2C marketing automation company Selligent Marketing Cloud today announced that Niki Hall has joined as Chief Marketing Officer (CMO), leading the company’s global go-to-market strategy, including demand generation, product,...
Article
Digital Marketing, Usability • November 22, 2017
...renowned for its big-budget marketing, as we are all reminded during the festive season. And this rich content is at the core of a digital marketing strategy that traverses several...
Article
Behavioural Targeting, Consumer Behaviour • March 18, 2021
Richard Robinson, General Manager at LeadFamly UK, explains how gamification in marketing can help businesses get, keep, and grow customers. Marketing today is difficult. We are faced with ever changing...
Article
Household Goods, Retail • March 16, 2015
Helen Normoyle is Chief Marketing Officer at DFS where her responsibilities include brand building, marketing, insight and communications. Before that she was Director of Marketing and Audiences at the BBC....
Article
Analytics, Automation • April 29, 2020
...cent. Today, we are seeing similar trends occur globally. In these sensitive times, Niki Hall, Chief Marketing Officer at Selligent, looks at what digital marketing strategies marketers should consider as...
Article
Analytics, Automation • May 9, 2017
Five email marketing and CRM experts share their practical knowledge, offering useful tips and advice on how companies should structure their email content and effectively distribute their campaigns. Long gone...
Article
AI, Brand Management • January 30, 2018
...completed. This involves SEO-based keyword research to discover how customers are searching for products, manual searches to find what other content is available, and analysis of this content to discover...
Article
• June 11, 2015...that Google sees its value? Martin and Anthony outline three types of content: static content (a starting point—product pages etc); blog content (secondary content to highlight expertise and brand voice);...
