Article
CRM, Email Marketing • November 27, 2018
...the email marketing sphere and disrupted the digital marketing industry. Marketing automation is the phrase on everyone’s lips, accessibility is the new frontier in email marketing, and do we even...
Article
• October 29, 2019...8 out of 10 Brands have Adopted Affiliate Marketing Steve Bryant, Managing Director at ThoughtMix, outlined how affiliate marketing works and its key features. He highlighted the strengths of affiliate...
Article
AI, Brand Management • September 29, 2017
...Direct Line Group’s Marketing Director, to learn how Direct Line ensures its marketing team is unified and flourishing in an unstable marketing environment. Digital Transformation: Creating Unity, Not Division At...
Article
Analytics • September 5, 2016
Franz Aman, senior VP of marketing at Informatica, explains how to use data analytics to cut through the marketing mess and make some serious cash. How do you think the...
Article
Behavioural Targeting, Brand Management • June 2, 2021
...increase the likelihood of survival, then what can we learn from this that can be applied to marketing? Well, the purpose of marketing is to invoke memorability and trust. CST...
Press Release
...less time In the research, three main content strategies modern global enterprises deploy emerged: increasing content production; translating into more languages; and translating more content faster. Forty per cent of...
Article
Analytics, Content Marketing • May 24, 2017
...mean discarding existing content. Anyone who knows anything about digital marketing will tell you how important it is to create content that is relevant, engaging and fresh. One of the...
Article
Content Marketing, Digital Marketing • April 17, 2019
Franky Athill, Head of Marketing, Patch In the last ten years, we’ve seen a boom in wellness and wellbeing, especially among young urban professionals whose lifestyles have become particularly busy...
Article
• September 22, 2016With brands dedicating an increasing amount of their budgets to influencer marketing, having a strong influencer marketing strategy is now essential for many brands and agencies. Social Circle – a...
Article
Video • November 4, 2014
...video solutions. How do you see the role and significance of video changing in this very noisy, content-saturated world? As you say, we live in a world where content overload...
