Article
AI, Content Management • February 27, 2020
...translating their content into more languages, and translating more content faster. The report found that 40 per cent of respondents believe content volumes will increase by more than 30 per...
Article
Content Marketing, Digital Marketing • June 23, 2015
...Digital Revenue with Video Willem Challenger – Video Marketing Consultant, Brightcove Getting your consumers’ attention is hard work. But video can allow you to create content that is “more appealing,...
Article
Content Marketing, Retail • September 14, 2017
...per cent) European consumers would be open to watching TV-like video content in future. Less than half however (40 per cent), have watched TV-like content from brands at this point...
Article
AI, Content Marketing • March 25, 2026
...Long-tail, problem-focused searches Use real questions from customers, reviews, or from consultations 2. Create genuinely useful, in-depth content Thin content doesn’t work. AI platforms prioritise comprehensive, solution-focused content that fully...
Article
CX, Email Marketing • October 4, 2018
Customer Experience (CX) Email Marketing is a major force in the rise of marketing that centres on relationships, rather than brand-focused, one-size-fits-all campaigns, to build sales and grow profits. This...
Article
Analytics, Consumer Behaviour • June 12, 2017
...in real-time , respecting their preferences and delivering value in that moment. Failure to move quickly will ultimately risk marketing ROI and bottom-line revenue. The History Of Contextual Marketing Once...
Article
Behavioural Targeting, Campaign Management • July 19, 2021
Gemma Kane, Group Marketing Manager at Reflect Digital, explains why and how you should be gearing up for Christmas marketing now. Q4 is just around the corner, a quarter so...
Event
12 Jul, 2018
...of insight, opportunities, and networking. At this cross-industry event, we will cover the full spectrum of digital marketing; exploring the evolving relationship between brands and consumers, as well as key...
Article
Digital Marketing, Drink • February 6, 2019
...to find unique ways to market their vegan-friendly products. Greggs has shown how savvy digital marketing tactics can lead to highly profitable results. Indeed, online marketing seems to be the...
Article
AI, Analytics • February 21, 2020
...the day. Engaging, Effective Video Marketing Strategies Kassie Siwo-Gasa, Head of Digital Marketing at Legal & General Investment Management kicked off the day with a talk on some of the...
