Article
Digital Marketing • November 10, 2017
The Figaro Digital Digest: 10th November 2017
...scroll left and right to see a summary of each day’s wait times below the hour bar to plan ahead to beat the crowds.” 75 Per Cent of Marketing Leaders...
363 search results for "CRO"
Article
Content Marketing, SEO • December 13, 2016
Mastering Meta Descriptions: Enticing Clicks with 150 Characters
...crowd. Action-orientated language works well to engage users. Words and phrases like ‘learn’, ‘discover’ and ‘find out more’ could be used naturally to subtly entice users in. Here a few...
Article
Conversion Optimisation, CRO • October 24, 2018
Breaking Down The Internet Marketing Sales Funnel: Understanding User Flow
...or similar audiences. Think of it as an age of discovery. At this level, your activity should be lead gen led. It is important to launch cross-channel marketing campaigns to...
Article
Brand Management, Social • March 26, 2019
Getting Social: How To Make Social Media Manageable
...picture paints a thousand words and choosing arresting images that stand-out in crowded social spaces gives you the power to stop thumbs from scrolling. It’s also impossible to ignore the...
Event
25 Oct, 2018
Digital Marketing Summit 25 October 2018
The Figaro Digital Summit is your one-stop-shop for insight, inspiration and industry connections. A full day of presentations, 1-2-1 meetings tailored to your business needs, and plenty of quality networking...
Article
Digital Marketing, Email Marketing • May 19, 2014
Marketing Automation: Friend or Foe?
...customers at dotMailer recently, the subject of marketing automation has cropped up with remarkable frequency, and we have noticed a lot of misunderstanding about what exactly marketing automation systems deliver...
Article
Digital Marketing • July 19, 2016
Digital Marketing Conference – What You Were Saying
...Media (@SleepingGiantM) July 14, 2016 Things got a bit scientific… Richard Summers, CEO, Crowd Cat, says every marketer should be into #neuroscience #FigDigConf pic.twitter.com/qknCzWQpIu — Figaro Digital (@Figaro_Digital)...
Article
Digital Marketing • March 29, 2019
The Figaro Digital Monthly Digest: March 2019
...The four-minute, Western-styled video boasted incredibly high production values, telling the tale of Bertha Benz’s cross-country trip in a primitive carriage. The video was immensely popular online, racking in 4.5...
Case Study
Behavioural Targeting, Consulting
Luxardo
...a national cocktail competition and new cross platform social channels were launched to ensure we engaged and communicated with as much of the on-trade as possible. Work on the ‘Our...
Article
Beauty, Behavioural Targeting • March 2, 2021
Beauty: Digital Marketing Spotlight Roundup 25 February 2021
...Swindell, CRO & Co-founder of Fresh Relevance, looks at what social proof is in general, and shows us how to use it to optimum effect as part of a personalisation...