Article
Conversion Optimisation, CRO • October 24, 2018
...or similar audiences. Think of it as an age of discovery. At this level, your activity should be lead gen led. It is important to launch cross-channel marketing campaigns to...
Article
Brand Management, Social • March 26, 2019
...picture paints a thousand words and choosing arresting images that stand-out in crowded social spaces gives you the power to stop thumbs from scrolling. It’s also impossible to ignore the...
Event
25 Oct, 2018
The Figaro Digital Summit is your one-stop-shop for insight, inspiration and industry connections. A full day of presentations, 1-2-1 meetings tailored to your business needs, and plenty of quality networking...
Article
Digital Marketing, Email Marketing • May 19, 2014
...customers at dotMailer recently, the subject of marketing automation has cropped up with remarkable frequency, and we have noticed a lot of misunderstanding about what exactly marketing automation systems deliver...
Article
Digital Marketing • July 19, 2016
...Media (@SleepingGiantM) July 14, 2016 Things got a bit scientific… Richard Summers, CEO, Crowd Cat, says every marketer should be into #neuroscience #FigDigConf pic.twitter.com/qknCzWQpIu — Figaro Digital (@Figaro_Digital)...
Article
Digital Marketing • March 29, 2019
...The four-minute, Western-styled video boasted incredibly high production values, telling the tale of Bertha Benz’s cross-country trip in a primitive carriage. The video was immensely popular online, racking in 4.5...
Case Study
Behavioural Targeting, Consulting
...a national cocktail competition and new cross platform social channels were launched to ensure we engaged and communicated with as much of the on-trade as possible. Work on the ‘Our...
Article
Beauty, Behavioural Targeting • March 2, 2021
...Swindell, CRO & Co-founder of Fresh Relevance, looks at what social proof is in general, and shows us how to use it to optimum effect as part of a personalisation...
Article
• October 31, 2022...best graduate talent, your business needs to stand out from the crowd. So, how do you find and attract new graduates on the job market? Here is your 5-point plan...
Case Study
...complete social media management platform to underpin cross-departmental social activity and inform our new, data-driven strategy. Aston University’s social media requirements included increasing engagement, demonstrating ROI and quickly producing accurate...
