Article
• March 6, 2018...lets wait and see camp, keeping their fingers crossed that doing nothing for the moment is a justifiable strategy. If a company complies with existing data protection law, it will...
Case Study
Brand Management, Content Management
...optimised Wolveriser YouTube channel. We also crowned a different Facebook fan ‘Wolf of the Week’ each week throughout the duration of the campaign. The result Whilst the Wolveriser app was...
Company
...to websites to take action. Their strong understanding of conversion rate optmisation (CRO) has led to a keen understanding of how dedicated landing pages can be used to maximise results....
Article
Mobile • April 22, 2014
...and business approach, mobile strategy requires strong integration with other departments as well as C-level sponsorship and a cross-departmental working group with a shared understanding of the customer experience, measurement...
Article
Content Management, Content Marketing • August 17, 2017
...to stand out from the crowd and get noticed. The World’s Greatest Marketer Jeremy Waite, Evangelist at IBM Watson Marketing, introduces us to IBM Watson, the world’s most powerful marketing...
Event
25 Apr, 2019
The Figaro Digital Summit is your one-stop-shop for insight, inspiration and industry connections. A full day of presentations, 1-2-1 meetings tailored to your business needs, and plenty of quality networking...
Case Study
Digital Marketing, Display Advertising
...perfect price for each display ad impression while optimising campaigns to Buyagift’s cost-of-sale goals. HTML5 for cross-device reach By leveraging Sociomantic’s HTML5 bannering technologies, Buyagift is able to reach users...
Article
Digital Marketing, Multi-Channel Marketing • July 27, 2016
...today are using social, local and mobile technologies to do some combination or browsing, researching and buying products”. Therefore you should have a cross-platform marketing strategy. She also notes that...
Case Study
...messaging strategies. These real-time CRM integrations enable Sociomantic to target customers cross-device, giving marketers a unified view of their customers and prospects across all RTB display channels. “Mobile convergence and...
Person
...a team that spans across research, CRO, design, content, media and BI, with responsibility for strategy, performance growth and profit. Her aim is to remove silos and foster a collaborative...
