Article
...online, but also for online-only brands, as the marketplace for ecommerce becomes ever more crowded. Whether a household name or an emerging e-tailer, brands are finding it increasingly tough to...
Article
CRM, Digital Marketing • July 2, 2020
...organisational leaders who oversee such initiatives are CEOs or dedicated digital transformation officers. Integration is key as well, so be sure to integrate cross-functional teams, involving employees at all stages...
Article
Social Media • March 1, 2012
...if they stand out from the crowd. People are getting plied with marketing within their own personal environments (i.e. Facebook), and if you aren’t relevant and engaging then you’re just...
Event
26 Apr, 2018
The Figaro Digital Summit is your one-stop-shop for insight, inspiration and industry connections. A full day of presentations, 1-2-1 meetings tailored to your business needs, roundtables based on your choice,...
Article
AI, Digital Marketing • November 14, 2017
...way to develop an understanding of the preferences and behaviour of customers. Takeaway Two AI technologies play a useful role in determining a positive effect on CRO through providing online...
Case Study
...Insights To get a better understanding of its customers, Japan Centre needed a way to create customer personas by cross-referencing customer lifecycle information with product affinities. The marketing team also...
Case Study
...What came out from the creative thinking was how fantastically cross-platform this brand could really be. Great brands are never static, so planning ahead and exploring how Become would develop...
Article
Customer Experience, CX • January 10, 2022
...learning, Furniture And Choice has built an understanding of varying marketing strategies which can be immediately deployed as circumstances change due to macro environment, competitor or customer behavioural shifts. This...
Company
RevLifter personalises deals for retailers across any marketing channel. The platform uses AI to understand real-time signals from users onsite behaviour to deliver the right deal to the right customer...
Article
...predict that extra budget will be allocated: Account-based marketing (ABM) to become standard Account-based marketing offers high ROI, increased deal size, and maximised opportunities via cross-sell and upsell. ABM is...
