Article
AI, Automation • April 17, 2018
...specific audience segments. Crowdsourced experiments verified that these personalised messages were almost indistinguishable from similar human compositions. The moment is approaching where automated content, written by machine, and AI’s personality...
Article
Digital Marketing, Social Media • March 15, 2019
...Many brands were present across social media platforms using the hashtag #BalanceforBetter to contribute to the universal celebration and empowerment of women, but who really stood out from the crowd?...
Article
Customer Experience • July 5, 2016
...collaboration. Richard Summers, CEO at CrowdCat Think back to the magic moments of your childhood; they were not defined by big gestures or expensive things, but by a special moment...
Video
With over 2 million blog posts being uploaded everyday, it’s more difficult than ever to stand out from the crowd and make an impact with your content. Paul will look...
Article
Digital Marketing • February 22, 2018
...long-term vision and support, which will involve cross team collaborations. John Watton, Senior Marketing Director at Adobe said: “Digital means that customers now have more power to engage with brands...
Company
TRIBE is a self-serve marketplace connecting brands with micro influencers to generate word of mouth marketing and on-demand content at scale and for a fraction of the price. Whether you’re...
Article
Content Marketing • March 2, 2015
...Think clever curation and crowd-sourcing, behind-the-scenes brilliance, and quality, brand-building concepts that will stick in the mind of your audience. Before you panic—innovative doesn’t have to mean technical. Develop existing...
Article
Social Media • December 19, 2016
...brand’ but relatively harmless, emulate the Red Cross and make light of it. Your brand will come across as personable and as having a sense of humour. Of course, if...
Article
Multi-Channel Marketing, Social Media • July 10, 2012
...views and 100,000 You Tube teaser views. Crossing the lines Underpinning all this digital activity was a further insight into attitudes among Lynx’s target market towards the net itself. “Kids...
Article
Consumer Behaviour, Content Management • February 19, 2021
...an appropriate level of training for in-house, non-technical content teams. Over the years, the same questions have cropped up time and again, so Jon Boston, Founder & Technical Director of...
