Company
Nano Interactive
Nano Interactive are leaders in Live Intent Targeting. Since its launch Nano has delivered over 2000 successful campaigns for blue-chip advertisers across mobile, video, and display and continues to connect...
363 search results for "CRO"
Article
Digital Marketing, Food • July 11, 2013
Rustling up a Brand Campaign with De Cecco
...good cross-section of users, and it’s served until we get a statistically significant response rate, which usually requires about 3,000 completed surveys,” says Taylor. The survey captures a wide range...
Article
Digital Marketing, Mobile • June 27, 2016
How Technology Is Disrupting Customer Experience
...mobile for a while. Our love of the small screen means that marketers need to ensure content is snackable, mobile experience seamless and they are tracking everything cross device to...
Article
• July 24, 2018Figaro Digital Summer Marketing Conference Roundup (Part Two)
...to a move towards a focus on awareness and engagement, using opt in emails and retargeting. Additionally, in the last couple of years influencer marketing and the use of micro-celebrities...
Case Study
Design & Build, Digital Marketing
Ella’s Friends Conversion Strategy
...strategy has surpassed our targets, and we owe much of this success to Wickedweb and the effective digital strategies they have executed for Ella’s Kitchen”. Samantha Crossley – ‘Makes Friends’...
Article
• October 23, 2019Stop Paying for Traffic, Start Paying for Sales Instead
...content as a standard commercial practice but, as with other traditional methods of CPM, CPC, and tenancy, affiliate marketing has involved to include micro-influencers, working on a gift plus performance...
Article
Data, Digital Marketing • December 7, 2021
Zero-party Data: an Optimal Path to Personalisation
...and advertising are doomed to fail. Personalisation at a crossroads Here, we’ll address several issues derived from “Path to Personalization”, and map out a path forward. In essence, our general...
Article
Social Media • September 26, 2016
6 Tips For Marketing With Twitter
...says: “One way to successfully market your brand through Twitter is to optimise publishing times. Social media tools such as Buffer and CrowdFire not only assist with Twitter growth, but...
Person
Thom Standen
With particular experience in Finance – both B2C and B2B – Thom is a digital marketer with particular focus on acquisition. He’s data led with a background in CRO, PPC,...
Article
Affiliate Marketing • June 29, 2011
Effective Use of Promotions in Affiliate Campaigns
...of standing out from the crowd. This can be in terms of offers aimed at affiliates themselves or consumer propositions. If consumer focused, promotions can be seen as a way...