Article
Business, Content Management • September 8, 2015
...since no marketing event is complete without a spot of statistical analysis, Richard Summers at Crowdcat will join the dots between big data, psychology, social media and the weather. #FigDigSocial...
Article
• September 22, 2016...always looking at new ways to communicate and interact with their audience, and brands should be too. At the moment we’re finding cross-platform influencer marketing strategies are allowing for greater...
Case Study
...structure based on the famed ‘Spotify Model’ in a bid to drive cross-functional collaboration. “With such a large volume of people coming on-board so quickly, one of my concerns...
Company
...businesses to eradicate conversion kerbing obstacles, through smart and crowd insights, email, personalization and push messaging across any device – all on one powerful platform. SmartFocus empowers businesses to influence...
Case Study
...with the Adestra’s Professional Services Team to bring the necessary data together and create a successful automated, personalised, post-purchase cross-sell program. The recommendations email includes three products, customised with the...
Article
Brand Management, Consumer Behaviour • February 9, 2017
...campaigns have seen brands reaching out directly to their audience for that conversation. “Businesses are missing out if they aren’t tapping into their users’ experiences.” Says Libby Bearman, CRO Manager,...
Case Study
Behavioural Targeting, Consulting
...more Brief In September 2014 Addison Lee hired Unique Digital to help them retain their crown as London’s favourite minicab fleet in an increasingly disrupted digital market. The brief was...
Press Release
...Previous to this, McIntosh was Client Services Director, where he led cross-network initiatives for clients such as Eurostar, Carnival and Allianz. McIntosh comments on the appointment, “Returning to an independent...
Article
Digital Marketing • October 22, 2013
...those messages to. But we also use that data at a more macro-level to work out whether particular types of emails or messages are working, whether we are talking across...
Article
• February 5, 2016...add on top of that control of data, control of budget accountability, control of best practices, and control of cross-silo marketing and sales visibility and coordination, marketing operations may very...
