Article
Social Media • November 21, 2012
...Something which might be a bit obscure to the Facebook crowd may work better on Google+. We actually have more people on Google+ plus than we do Twitter, but obviously...
Article
Digital Marketing • February 26, 2018
...their decision making process, we need to adapt to their behaviours, not force them to adapt to ours. We’re good at mapping the customer journey, the touchpoints and the micro...
Article
Data, Technology/Software • November 1, 2018
...We have known data silos are bad for the last 30 years, yet we are still just talking about them! To quote Cyfe, “Data silos exist separately; without sharing, cross-referencing,...
Article
Content Management, User Generated Content • June 28, 2016
...so much content being produced, it’s more difficult than ever to stand out from the crowd and make an impact with your content, but Paul explained how incorporating emotion into...
Article
Design & Build, Digital Marketing • August 2, 2017
...badge is an emotional moment for a lot of fans, and the club made the announcement across its platforms to a vocal and passionate crowd. “Since the club was formerly...
Article
Design & Build, Digital Marketing • January 9, 2015
...different payment methods’ icons • Link to delivery info, returns policy and size guide • Cross sell by featuring similar or complementary items • Feature good reviews for credibility •...
Case Study
...to build intelligent reach in a niche and crowded marketplace. Paul Taylor, managing director, marketing communications at SWIFT, said: “Finding new audiences, online and at scale, has always presented a...
Case Study
...we are able to make changes to our activity based on the synergies we have identified cross channel. Results The work completed by Summit has put Signet in a fantastic...
Article
AI, Automation • April 17, 2018
...specific audience segments. Crowdsourced experiments verified that these personalised messages were almost indistinguishable from similar human compositions. The moment is approaching where automated content, written by machine, and AI’s personality...
Article
Digital Marketing, Social Media • March 15, 2019
...Many brands were present across social media platforms using the hashtag #BalanceforBetter to contribute to the universal celebration and empowerment of women, but who really stood out from the crowd?...
