Article
Digital Marketing, Email Marketing • April 6, 2022
...for them to adjust these at any time. When they have more control, they’ll stay more engaged with your brand. Crowded emails In the process of making your emails look...
Article
Attribution Modelling, D2C • July 13, 2021
...if they understand how an entire eCommerce funnel functions? If they fully understand event tracking, cross-channel marketing strategy and attribution, and how it all works together to deliver efficient revenue...
Article
Augmented Reality, Beauty • February 22, 2021
...success. Having the entire stock inventory at their grasp allows for natural cross-selling whilst addressing the needs of the consumer. The product immersion and human interaction is a close match...
Event
25 Jan, 2018
The Figaro Digital Summit is your one-stop-shop for insight, inspiration and industry connections. A full day of presentations, 1-2-1 meetings tailored to your business needs, roundtables based on your choice,...
Article
Digital Marketing • June 29, 2012
...apart by some vociferous, highly motivated micro-publishers. And I think that can be good!” An organisation feeling that it can win an argument is one thing, he points out. “But...
Article
Mobile • July 6, 2016
...cross device approach is key to ensuring that the customer experience is as seamless as possible, ultimately increasing conversion rates. The mobile echo chamber Most importantly, mobile should be used...
Article
Brand Management, Campaign Management • April 14, 2020
...your consumers as the guiding star of your message and your brand’s perception will always follow. The second focus area is on cross functional collaboration. Make sure every department that...
Company
Powered by tech and led by data, Brainlabs drives remarkable results for their clients in paid search, programmatic, paid social, analytics, CRO, and SEO. They provide technology and consultancy for...
Article
Digital Marketing • August 11, 2017
...their pages. The team will also soon be using artificial intelligence systems to find these crooks. Leathern says: “There’s no legitimate use case for cloaking […] If we find it,...
Company
...marketing that starts with a channel strategy, we start with the customer’s needs. And through persuasion techniques, marketing automation and cross-channel learnings, we craft a personalised journey that converts. So...
