Summer Digital Marketing Summit 10 July 2025

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Google is dead, Social search is the Future! Well, it's a bit dramatic but with huge numbers of gen's Z and A ditching search engines in favour of their favourite social media, it's looking increasingly likely. Jon will give you the lowdown on how big Social Search already is, and the key pillars to work on so your brand nails it. Expect great examples and plenty of take aways.

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Every company wants to be innovative. However, in practice, innovation is often challenging to achieve, especially in larger, more established companies. The talk will demonstrate ways to achieve innovation by focusing on the user and utilising unmet needs as business opportunities.

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Consumer behaviour has changed dramatically over the past two years. This talk explores the evolving ways people seek and consume information, tracing key changes in search behaviour over time, and discusses how we must adapt our approach to meet the demands of this latest transformation.

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Is it ethical to replace humans with robots? The mass democratisation of LLMs means that question is no longer a thought experiment but an emerging reality. CMOs are now under relentless pressure to deliver faster, deeper customer insights that fuel growth. But traditional qualitative research is cumbersome and costly. Can AI both accelerate and improve this process? Join Alec as he explores the controversial potential of "synthetic personas" – digital clones of real people – to unlock customer insight at speed.

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Without a strong CRM, high-quality data, smart strategies and the right expertise to bring it all together into a powerful machine, you’ll keep pouring money into paid ads and other channels, collecting data but always chasing your tail - wondering how you'll ever get more ROI. CRM is changing how marketers do their jobs, transforming business results, and was one of the most invested-in channels in 2024. In this session, Beth will walk you through everything you need to know about your CRM, your data, and the smarter strategies you should be implementing in 2025.

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Talk to a group of CMOs about Gen AI and one truth becomes clear: it has the potential to reshape marketing - if it’s done right. Yet the volume of AI ‘breakthroughs’ is surrounded by more confusion and hype than anything we’ve seen in years. Boards and teams alike are asking: What should we be doing now? To provide a clear path forward, Signal42 conducted confidential interviews with 15 CMOs and marketing leaders at the coalface of AI-driven change. Their candid insights, combined with our robust data analysis, show precisely how to go beyond early pilots and scale AI for real impact in 2025.

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For decades, marketing has been obsessed with volume—more clicks, more impressions, more leads. But the smartest firms, the ones outpacing their competition, are doing the opposite. They’re leveraging first-party data to stop chasing noise and start attracting high-value clients—the ones who convert faster, stay longer, and drive real business impact.

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Email is still one of the most popular and most used channels for generating more retention and acquisition, whether you are a B2B marketer looking to get more MQLs or an e-commerce marketer aiming for more cart conversions and checkouts. It is the favourite way for people to receive marketing messages, and the perfect channel to share all kinds of content and keep them excited about what is new. It deserves a central place in your marketing - but only if you use tactics that actually work. Simon lifts the lid on what really gets emails opened and clicked. From the temptingly sneaky to the genuinely valuable, he shares real-world split test results that reveal both the dirty tricks and the honest wins.

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The traditional client–agency model is no longer fit for the pace and complexity of today’s marketing landscape. As in-house teams face mounting challenges, especially in keeping up with technology, agencies must evolve from service providers to strategic transformation partners. The future isn’t in choosing between in-house or agency, but in building seamless, hybrid models that harness the strengths of both. This session explores how shared teams, cross-functional collaboration, and deep integration across creative, media, tech, and data are redefining success. Learn how forward-thinking brands and agencies are reshaping their relationships to drive real business impact.

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Search behaviour is changing. It’s becoming more spread out across TikTok, YouTube, app stores, and voice assistants. This means that traditional SEO focused on Google rankings is no longer enough. Mobile apps now play a critical role in discovery and engagement. This session shares practical app marketing strategies to help brands thrive in an “everywhere search” world.

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Every inbox is filled with emails from brands, often incentivised with vouchers. But does Email drive brand awareness, can it drive sales without offers and does it attract and convert new users? We think it does, so how do you use it for more and how do you ultimately prove its value.

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In a mobile-first world, the most successful brands aren't just building apps, they’re building loyalty ecosystems. Paul explores how forward-thinking businesses are leveraging mobile apps not just as digital touchpoints, but as long-term engines for engagement, data insight, and brand advocacy. This will unpack examples from brands like WWF and The Church of England, why loyalty is the new battleground for digital marketers and how apps are winning it. how to drive retention, not just downloads, through clever UX, data-driven features, and ongoing engagement and the shift from mobile convenience to mobile intimacy and what that means for your customer strategy.

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This session will be a rapid fire run through of Jon's favourite tools that will not only make your marketing more effective, but save you time and make your B2B marketing life easier.

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Automation isn’t just about saving time - it’s about driving better outcomes. Learn how to make your email strategy work harder for you. From welcome sequences to re-engagement campaigns, discover how to build automated flows that drive conversions and customer loyalty.

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In an age of privacy regulations, consent banners, and fragmented customer journeys, gaps in web data are becoming the norm, not the exception. In this session, we’ll explore practical strategies to mitigate web data loss using tools like GA4 Consent Mode, server-side tagging, and Google Tag Gateway. But capturing cleaner data is only half the story. We’ll also dive into how businesses can bridge the divide between web analytics and broader business intelligence by leveraging GA4 data in data warehouse such as BigQuery.

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Google is going head to head with Shopify and Amazon to provide the next generation of all-in-one platforms for brands online. From AI studios, to brand curation, location listings, business data and creative optimisation across ad platforms, how can brands get ready to take advantage of the new tools? And how will it all work? This talk lays out what you need to know.

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From Experimentation to Scale: Proving digital ROI & driving growth

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