Autumn Digital Marketing Summit 24 Oct 2024

Isobel will explore how understanding user psychology can supercharge your digital strategy. Learn how to design smarter customer journeys, use UX/UI nudges to guide behaviour, and leverage behavioural data with A/B testing for sharper insights. She’ll also dive into how gamification boosts engagement and builds lasting user habits, turning everyday interactions into compelling experiences.

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Interactive, personalised, video marketing platforms and AI are all buzzwords that fly around the industry. This session takes each in turn and explores how mature they are, and how brands can use them to solve problems and things that can go wrong. Jon will look at new technologies around video and explore how they can solve specific problems at various stages of the sales funnel. From raising awareness to deepening conversations, tracking who’s watching what and filling a content funnel, Jon has the insights you need.

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We are on the brink of a seismic shift. Will you cling to outdated strategies while the world moves forward, or will you embrace the AI-driven future that’s already here? This is not a talk for those content with business as usual. It’s for the bold, those ready to harness the power of AI and take the lead in a rapidly changing market. We’ll explore smarter search engines, hyper-personalisation, and innovative methods to streamline your content creation while building deeper connections with your audience.

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70% of brands are prioritising the use of gen AI for efficiencies over marketing effectiveness. We'll see an increasing divide emerging between the marketers who understand how to use AI effectively across a range of use cases and those who use it in a very limited sense or unwittingly hand over the lion's share of benefits to third parties. This talk will focus on how AI can help marketers improve their strategies while maintaining control over their data and outcomes, practical ways to use AI for better data management, staying competitive, avoiding the risk and building a more capable team.

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Learn how to adapt your organic strategy for the era of AI powered search, including a proven framework for best practice when it comes to performance marketing campaigns.

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Learn more about how the John Lewis Partnership is evolving Retail Media for the brands that they work with across John Lewis and Waitrose and how they've had to think differently about serving the needs of food vs non-food retail to get this right for brands and customers.

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In an advertising world increasingly governed by AI, and with privacy measures reducing your ability to target and measure, creative has become the most powerful performance lever. Carlotta will share proven strategies to scale through creative testing and innovation for Meta, Google and TikTok. Hear how you could level up your creative performance and unlock scale like them, brought to life through real examples and case studies.

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Your CRM strategy is the backbone to driving business growth. With real life examples we will dive deep into case studies that demonstrate how you can use data to drive growth and meet business needs at every step of the customer lifecycle.

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Setting up a campaign might seem straightforward, creating one that consistently delivers results is a complex challenge. By focusing on data-driven strategies, personalisation, and ongoing optimisation, you can significantly boost your conversion rates. This talk will cover creating a detailed campaign brief to utilising AI targeting, optimising landing pages, and measuring performance.

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Tom will talk about how brands such as Formula 1, Bose and Lipton use AI and automation to make and optimise ad creative using live data and insight. The old model of setting and forgetting campaigns is dead and this talk will reveal how marketing innovators are turning their impressions into intelligence.

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Our speakers power through their points against the clock. 21 slides, 21 seconds per slide. Hold onto your hats.

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Digital transformation can be complex, however, with the right strategies and processes in place you can navigate it successfully. Here are some tips, tricks and tools that will come in handy to guide you through the process. Helping you to cut through the noise and mixed messages and to assess what is right for your business.

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As brands look for more creative ways to acquire new customers and increase revenue, brand to brand marketing is seeing an increase, specifically in performance marketing, due to improved technology and slick customer journeys. Find out how both small and large brands can and should be leveraging brand to brand as part of the marketing mix, either as a new revenue stream or an acquisition channel.

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As marketeers we use a set of tools and channels to engage people in our products and ultimately drive sales. But what if those same tools were used to sell an idea? And to drive progressive change in society? Expect lots of puns, and some mouth-watering ice cream imagery.

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Today’s consumers look for authenticity before they buy, making user-generated content a powerful asset for driving conversions. Lydia will share practical insights on integrating UGC into your content strategy to foster trust and accelerate the buyer journey. Discover strategies for curating high-impact UGC, aligning it with key performance goals, and creating campaigns that resonate and convert.

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With an average of 9,300 UNREAD emails, across 4 inboxes per person in our survey, little wonder its hard to reconnect with unengaged customers. This session explores how to use existing marketing automation and ecommerce platforms to send postcards & letters to select, otherwise unreachable audiences, and why. Learn from digitally native brands who have added mail to their marketing mix.

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Mastering the fundamentals of digital design is pivotal for achieving marketing success in the digital age. Scott will introduce you to the 7 essential web heuristics every marketer should be versed in. Through a mix of theory and real-world application, you'll gain actionable insights into enhancing navigation, building trust, optimising forms, and much more. Equip yourself with the knowledge to refine your digital touchpoints, engage your audience more effectively, and boost conversion rates.

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Platforms are increasingly integrating AI solutions into their core systems, transforming user interactions and content discovery. Dan will explore the various AI technologies being introduced by companies like Google, Bing, and LinkedIn, discuss their potential impact on audience engagement, and provide insights on how to adapt your marketing strategies to leverage these advancements.

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Come & see real-examples of Ai-predicted smart segments. You’ll also learn the easiest way to convert each segment, and most importantly spend less time making more money from repeat purchases from the 2nd half of your lifecycle. You will learn how to know who will convert and be given tactics to convert those shoppers at the most crucial lifecycle experiences.

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In email marketing, we often focus on crafting the perfect message and executing gold standard campaign launches, but what happens once the message hits inboxes? Many marketers are caught off guard when social media communities, forums, or customer feedback changes the narrative of a campaign. This presentation will explore why marketers need to anticipate and prepare for unexpected public reactions and provide actionable strategies to avoid scrambling when things go wrong.

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Google’s the first place we turn when we’re feeling a bit curious. But has having all the answers at our fingertips made things a little too easy? Brands that can successfully pique and satisfy their audiences’ curiosity will be rewarded with greater engagement and loyalty. Carla explores how to leverage the power of curiosity to create truly effective content.

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This panel is an intimate conversation with inspiring female leaders about their experiences of being women in leadership. Hosted by Paula we'll get into the good, the bad and the ugly of what it's like to be a woman in leadership. Delving deep into how they got to where they are today, what challenges they've faced along the way and personal stories of how they've navigated and overcome these challenges.

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