The Advisory Collective, founded in 2018 by Lisa Menaldo and Ellie Edwards-Scott, was created to support businesses looking to break into new markets, drive innovation with disruptive solutions, or accelerate growth. Specialising in guiding organisations through digital transformation, enabling them to modernise operations, adopt cutting-edge technologies, and stay competitive in an evolving landscape.
In 2023, we launched WeGame2, a specialist consultancy providing an unbiased evaluation of the gaming ecosystem. We assist brands, agencies, AdTech companies, and publishers in navigating this dynamic space, while helping them capitalise on opportunities in a more inclusive and forward-thinking way.
With a wealth of experience launching companies globally and holding senior leadership roles at major organizations such as GroupM, BannerConnect, Quisma, Dentsu Aegis, 24/7, Sublime (Azerion), IPC (Future), and Hi-Media, we know what it takes to achieve success and deliver results.
From beginning to end, we work closely with our clients to fully understand their unique challenges and business needs. We bring unparalleled expertise to help generate new ideas, develop effective commercial strategies, and implement scalable solutions for sustainable growth.
Recognising that every client is different, we ensure each project receives a customised, tailored approach—offering bespoke solutions from initial proposal to final execution.