Continuing the roundup of April’s Digital Marketing Summit, we have provided a summary of the talks from Day Two of the event. Topics covered include content, competition, customer loyalty and retention, video marketing, and web experience. You can read Part One here.
Content Is King… But Not the Way You’re Doing It
Stephan Marais, Digital Marketing Strategist & SEO Specialist at Somebody Digital, talks about the value of content. He also discusses the link between content and SEO, and why so many people aren’t seeing the results in terms of the content they are creating.
Do You Know Who Your Competition Are Online?
Michael Jarrett, Group Account Director at 8 Million Stories, discusses how we can go about identifying our competitors, and how we can start to monitor and listen to those competitors across four different sets of data.
Innovative Techniques to Drive Customer Loyalty and Retention
We’re living in a world that’s becoming ever more complex and unpredictable, but the one thing that is abundantly clear is that what has happened in the past can no longer be used to predict the future – the last 12 months or so has proven that. Richard Robinson, General Manager at LeadFamly, explains how gamification can help get, keep, and grow customers.
YouTube: Should I Bother?
There are loads of ways that video can help drive a business forward, and just as many platforms through which you can do it. But there is one area of video that receives way more attention than anything else – YouTube. However, it’s not the be-all-and-end-all of a video marketing plan. Jon Mowat, Managing Director at Hurricane, explains why.
Creating the Best Web Experience for Your Users
Scott Jones, Founder & Managing Director at Illustrate Digital, talks about user experience, and shares some top tips and tricks on how to create the best web experience for your users. He takes us through three key areas: what is currently happening, understanding why those things are happening, and how to improve how people are interacting with your website.