The ONS Retail Stats show that eCommerce made up around 30 per cent of all sales in February – a new record. But the reopening of non-essential stores on 12 April saw shops like Primark have such a successful opening week that they are able to return their furlough pay. So what does this tell us? We know that change has happened, but how far have things changed, and will it last? Shoppers have much higher expectations and will gravitate towards brands that can deliver great customer experience and service.
At our virtual Digital Marketing Summit on 21-22 April, expert speakers discussed how brands can compete with others in the same space. Read on for a short summary of the presentations from Day One of the summit.
What Is Live Video Shopping, Live Video Commerce, and Livestream Shopping?
Internet sales saw a decade’s worth of growth in just one year since the start of the pandemic. Many pundits are stating that retail will have a bounce back, but some new trends have emerged as a result of multiple lockdowns that are worth knowing about. Serge Milbank, CEO of Confer With, tells us about one trend that has had significant growth since the start of the pandemic, and is rapidly becoming a tool to engage with customers as we emerge into the “new normal”.
How Social Commerce Will Power Influencer Strategies in 2021 and Beyond
We all know there are more eyes on social media than ever before, and we need vast amounts of content for advertising in today’s world. With digital, we need a huge volume and variety of content to keep consumers interested, and to test what actually works. Rebecca Rankin, Client Partner at TRIBE, covers best practice case studies from 2020, and gets you to question how you’re doing things today so that you can do them better tomorrow.
How to Tell If Your Website Is Letting Your Digital Marketing Down
As marketers, we spend so much time on the creative and copy aspect of our marketing, whether that’s through an email or a paid ad. But all those channels rely on the website’s performance. We often report things like paid media, SEO, social media, etc, as though they’re separate from that, but if we’re not sure how our website’s performing, how do we know the real reason we’re not converting? Thom Standen, Growth Marketing Consultant at Reflect Digital, explains how you can improve your conversion rate optimisation by reviewing your website performance.
Rebuilding MarTech in a Cookieless Future
The final removal of third-party cookies is imminent, and first-party data is not the whole solution – especially when 80 per cent of it is typically broken data. Chris Liversidge, CEO of QueryClick, discusses why upgrading your MarTech stack holds the key to excelling in performance marketing in a cookieless world, and shows how you could achieve 4X growth at half the cost per acquisition.
The Reasons Why Your Digital PR Strategy Isn’t Delivering Measurable Results
James Brockbank, Managing Director & Founder of Digitaloft, explains why, if you’re not using digital PR as part of your wider digital strategy, you’re missing out on some huge opportunities. Businesses that are getting digital PR right are ultimately enjoying phenomenal organic growth right now, but James argues that there are also things you need to be thinking about that directly influence your strategy’s success.