Article
Email Marketing • September 27, 2016
New research from the IDM and Adestra into personalisation and data habits of digital marketers to be unveiled at Technology for Marketing reveals the importance of understanding the rules around...
Case Study
...the delivery of specialist public health services. The challenge Using digital and mobile technology, and the insights of behavioural science, PHE aims to provide personalised support on a mass scale...
Article
Multi-Channel Marketing • April 1, 2010
...notice. Brands that fail to play ball and meet the needs of today’s consumer risk losing out. The technology empowered consumer Developments in technology continue to evolve at an incredible...
Article
Analytics, Automation • October 20, 2016
The ad tech industry has been on a journey; applying more technology to their audience targeting and optimisation strategies than ever before. Developments in technology, such as sophisticated machine learning,...
Press Release
Specialist device detection provider selects industry-leading IP intelligence technology to further enhance global product offering. London, UK, 17th September 2020: Digital Element, the global IP geolocation data and services provider,...
Case Study
...AGS to tap into this technology because passengers want answers to be ready for them “on tap”, 24/7/365, and it’s not feasible to have staffing available on that level. The...
Article
Business, Digital Marketing • January 6, 2015
...are legends of gaming technology – and the Oculus Rift has largely been seen as a piece of experiential technology. It provides all the thrills and the sense of escapism...
Article
Business, Ecommerce • May 20, 2015
...marketing is predominantly seen as a technology-led channel – rather than a marketing channel. It’s great that a host of advanced technology is out there to help support the creation,...
Article
Analytics, Brand Management • January 23, 2017
...look like in 2017?’ We said, ‘we need to do this now, so what technology do we need to build in- how can we integrate it?’ That’s why we have...
Article
Digital Marketing, SEO • July 19, 2012
Ben Austin, Managing Director at Absolute Digital Media, explains the impact of new keyword technology on content creation. With keyword technology at the height of sophistication, content creation for search...
