Press Release
Industry-leading IP geolocation data provider selected to increase contextual relevance of premium native video advertising London, UK, 10th March 2016: Digital Element, the leading provider of IP geolocation technology, today...
Press Release
...“Having a smooth data flow between our different technology platforms not only enables us to better understand which of our strategies are successful, but also gives us plenty of insight...
Article
AI, Digital Marketing • March 31, 2026
...technology partners that serve them. After 25 years inside enterprises — and having reviewed every major agency and technology company’s AI pitch from the client side — these are the...
Article
...that of providing the best customer experience possible. No-one is in denial about the role technology plays here. However, while marketers are contemplating deploying tools such as AI and machine...
Article
Budgets, Digital Marketing • July 30, 2020
...people up to provide higher-value contributions to the company. 3. Technology The key to being effective when evaluating and making changes to technology lies in maximising what you have and...
Article
Fashion, Technology/Software • March 5, 2018
Wearable technology has been around for some time now and smartwatches are becoming increasingly accessible, but we’re not quite at the point yet where wearing smart glasses and smart clothes...
Article
• May 9, 2012Kate Owen, European MD at Digital Element, talks to Figaro Digital about IP geo-location technology and explains what it can offer marketers A user’s purchasing history, ‘likes’ and stated preferences...
Article
...is about being ahead of the technology curve; we’re always looking for new ways to challenge how we work, embrace the latest technology and help us remain pioneers. And we...
Article
Digital Marketing, Email Marketing • January 15, 2019
...company conducted in partnership with the email technology provider Tripolis. We wanted to learn what marketers thought of the email services they use and the factors that drive their satisfaction...
Article
• September 20, 2016...make sure you’re keeping up with rising customer expectations with insight from some of the industry’s leading figureheads at this year’s Technology For Marketing, 28-29 September, Olympia London – Register...
