Article
Analytics, Behavioural Targeting • January 12, 2021
...in data, technology, and analytics. The next generation of personalisation Cheetah Digital recently partnered with the CDP Institute on a report covering the Next Generation of Personalisation Technology. In this...
Article
Digital Marketing • January 22, 2019
...like blockchain, deep learning, and big data. 3. Inability To Make The Most Of Technology All too often we hear stories of organisations that have invested in new technology but...
Case Study
...The National Theatre The Challenge Finding The Right Partner “At the National Theatre, we’re dependent on technology, but we’re not technology experts. It was in our interests to find a...
Article
CRM, Digital Marketing • July 2, 2020
...information and insights? Digital transformation in a nutshell So, what exactly is digital transformation? Digital transformation refers to the incorporation of digital technology across all areas of a business to...
Article
Apps, Behavioural Targeting • October 13, 2020
...the centre of any digital transformation strategy. At Vidatec, our technology works in tandem with human behaviour, creating a streamlined, symbiotic relationship between humans and technology. It is this relationship...
Press Release
DigitalElement, the global geolocation data and services provider, today announced that ClickFellas, a new advertising technology company, has chosen its NetAcuity EdgeTM technology to improve ad targeting for its clients....
Article
Business, Digital Marketing • March 21, 2012
...were at a stage where technology was producing new products and consumers were playing catch-up. We’ve tipped over into a space where consumers are familiar with the technology and now...
Case Study
geolocation, Technology/Software
...according to a March 2013 report from global information company The NPD Group. As the number of devices continues to grow, advertisers are turning to ad technology innovators such as...
Article
Mobile, Mobile Apps • March 17, 2015
Kym Reynolds, Head of Marketing Mobility at SmartFocus, discusses the increased influence of mobile technology on marketing in 2015 Customers are engaging with brands across an increasing number of touch...
Article
SEO • November 11, 2016
Focus for the coming year will be on mobile technology, AMP and high quality content As internet usage evolves, effective SEO moves at the same pace. 2017 will see new...
