Article
Analytics, Behavioural Targeting • March 16, 2020
...breaks and staycations may only require a shorter period of research, but for more substantial breaks such as tours, resort holidays or cruises, this may start up to four months...
Case Study
Consumer Behaviour, Content Marketing
...claim access quickly and easily, and ready for the restart. The RFL already utilised StreamAMG’s MediaPlatform OVP to orchestrate livestreaming and on-demand video, and the CloudMatrix content distribution platform to...
Article
Business, Ecommerce • May 20, 2015
...technology offers, but by doing so means we start at the wrong place. A lot of email marketers work back to front and end up with a programme centred on...
Article
Social Media • November 27, 2015
...Launched in January, Facebook’s tool helps marketers set up control groups. One group can be shown ads on the platform while another group, with similar interests, is not. That enables...
Article
Analytics, Automation • January 25, 2017
...It’s You And email marketers are right to up their game- with inboxes filling up fast, and consumers being bombarded with confusing and sometimes contradictory information about what they should...
Event
26 Nov, 2015
...Join an audience of 400 senior marketers and up to 40 speakers from the brands, agencies and technology providers who are shaping the UK’s digital landscape for a day of...
Article
Content Management, Digital Marketing • April 24, 2019
...follow up on your email to bring your content back up to the top of the pile – however, don’t over do it. It’s okay to send one follow up...
Article
Digital Marketing, Email Marketing • April 1, 2015
...efficient? After you’ve established that, you can start putting together implementation plans. Remember, there’s no shame in starting small. If you’re in B2C, you can try simple, triggered messages like...
Article
Ecommerce, Email Marketing • November 1, 2021
...the 17th century, Britain thanked its service workers with “Christmas boxes,” which is how the holiday got its name. Now, some US marketers are beginning to pick it up as...
Article
Content Marketing, Digital Marketing • February 1, 2021
...most eye-catching campaigns across the industries. The Latest Social News Pinterest update “Try on” makeup tool Pinterest is taking its makeup Try on tool to the next level this year...
