Article
CMS, Customer Experience • January 14, 2020
A Journey from Old to New
...they wanted us to focus on and where. But the goal here wasn’t to draw up some long wishlist. It was to be able to picture them when we started...
371 search results for "Start-up"
Article
B2B, Digital Marketing • October 8, 2018
Digital Transformation In Traditional B2B Sectors
...to different people, and sometimes different things to the same people. And everybody’s doing it, right? – it’s not exactly optional. For some, it means a wholesale bottom up approach...
Article
Customer Experience, UX • December 1, 2016
Why Service Design?
...on the principles of design thinking, which are strategic, holistic and collaborative. That’s quite a mouthful, so let’s try to break it down a bit: Start with the customer need....
Article
Content Management, Engagement • February 24, 2017
Three Digital Innovation Tips From The Economist
...#1: Think Big, Start Small SlideShare presentation: The Economist Customer Platform The ‘think big, start small’ ethos is at the heart of The Economist’s digital innovation strategy. “We have evolved...
Article
Digital Marketing, Ecommerce • June 28, 2022
Why Content is Currency in Agile Ecommerce
...at the channel level on different CMSes, sucking up both time and resources. Even an army of editors cutting and pasting across platforms can’t keep up with demand indefinitely and...
Article
Brand Management, Consumer Behaviour • March 10, 2017
Passenger Power: Speaker Spotlight on Rebecca White, Business Lead, Marketing And Insight, Heathrow
...group of consumers around Heathrow’s core values. “We’re trying to make sure we do two things for our passengers.” Says White. “The first is to make sure they’re really well...
Event
11 Jul, 2019
Digital Marketing Conference 11 July 2019
...ups, you can be sure to leave feeling inspired, empowered and ready to drive your brand’s growth. The agenda will be updated as further speakers are added. Buy Tickets Here:...
Article
Social Media • September 16, 2015
Social Media Seminar: 10 September 2015
...some of the main updates we’ve seen in social since the start of 2015 and how they could be used to benefit your business. We’ve seen the rise of image-based...
Person
Samir El-Alami
...startups. His eclectic experience has covered FinTech (CMO, Kreditech), Dating (Marketing Director, Lovestruck), Social (Performance Marketing, Badoo), & he has worked as a consultant with startups operating in these, and...
Person
Aneta Rutkowska
...started her journey with Vodafone. She started working for Vodafone UK leading one of the major transformation projects in retail and more recently she became a programme manager in the...