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Digital Marketing • September 9, 2015
...although I have been involved with start-ups, including my own business. Tech, start-ups and innovative networks are now really fuelling the economy. In hindsight, I’d have liked to have been...
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Digital Marketing, Mobile • August 13, 2015
...views on digital marketing today? My background is very start-up led. I started out at VC-backed credit card company Accucard. That experience got me into the world of finance for...
Article
...your go-to-market strategy and where you are as a business – as a start-up you could expect your CAC to be 18M+. However as your business matures and you get...
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Mobile, Pay Per Click • September 24, 2015
...Plimsoll – Industry Marketing Director, Adobe Technology has disrupted the travel and hospitality industry, and start-ups like Airbnb have made their brand stand out from well-established competitors by offering exceptional...
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• September 16, 2019...started to dry up in the 70s and created what’s now referred to as the AI Winter. As research shifted focus to the more tangible results of Narrow AI, the...
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Digital Marketing • December 15, 2015
...through live data and advanced analytics techniques. We can then start to think about the optimal messaging strategy for those players and start to deliver that in the game to...
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AI, Consumer Behaviour • April 4, 2018
...that are the voice equivalent of smartphone apps. Start With Your Consumer Similar to how you focused the first app marketing program you launched, start with a consumer-first planning...
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Content Marketing, Digital Marketing • July 7, 2015
...the playful spirit of the channel, the boxes were actually empty.) “That was a great opportunity for us to start targeting tech candidates.” From there, the brand could start looking...
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Content Management, Design & Build • August 11, 2015
...now everything.” The ability to carry around the Internet in our pockets meant that new digital behaviours started emerging, and conversion rates quickly started to plummet. We were now using...
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Digital Marketing, Recruitment • March 21, 2022
...keeping up to date with the latest industry news. 3. Become a freelancer If you have been unsuccessful in finding employment, your next option may be to start freelancing. By...
