Article
Customer Experience, Digital Marketing • November 12, 2020
...gradually, then suddenly. So, where do you start? I’m going to walk you through four incremental ways you can approach digital marketing transformation, for large scale success. Start small with...
Article
Ecommerce • August 24, 2016
...up 70 per cent from the previous month – with searches for “Christmas Tree” up 300 per cent! So it’s time for Brands and Marketers to remember that it’s never...
Case Study
...executive messages. As a geographically distributed company with a global customer base, we started with executives delivering corporate updates via live and on-demand video. This was easy to justify based...
Press Release
A positive message from Ali Saigar, Delete / Kagool Group CFO, as they welcome in the new financial year on a positive, upward trajectory. With turnover up by 15 per...
Article
AI • April 11, 2018
...to discuss his motivations, experiences, and startup success. FD: What prompted you to end your well-established career as a broadcaster and dive into a startup in London? JK: I had...
Article
Ecommerce, Mobile Apps • October 6, 2015
...do clever things with the apps they build. With Siri now built into Apple TV, product searches could be voice-controlled, and features like enabling a consumer to upload a picture...
Article
Social Media • June 23, 2016
Some brands are having of a growing amount of success with Snapchat. Pollyanna Ward, digital and social media manager at Mondelez International – and a speaker at our upcoming Digital...
Article
• October 23, 2019...to reach more consumers to achieve the same revenue, which in turn pushes costs up and drives profit down. Typically, if you are using paid media channels, it’s expected that...
Article
Data, Digital Marketing • October 6, 2020
...stronger proof of the sign-up. Ideally, you would use COI for all sign-ups, but you should at least use it for international subscriptions. Permission may be implicit or explicit. Implicit...
Article
Customer Experience, Data • September 27, 2022
...opportunity, or the potential of what they could achieve with data. This is, in part at least, backed up by our own research we conducted in partnership with Optimizely and...
